SurveyMonkey CX Mapi Group

SurveyMonkey CX Case Study

Mapi Group

This case study of Mapi Group is based on a June 2019 survey of SurveyMonkey CX customers by TechValidate, a 3rd-party research service.

“CX gives my organization the critical insights we need to confidently take action and improve our customer experience.”

The business challenges that led the profiled company to evaluate and ultimately select SurveyMonkey CX:

Challenges experienced before using SurveyMonkey CX:
- Distributing and sharing insights within the organization

The key features and functionalities of SurveyMonkey CX that the surveyed company uses:

Using SurveyMonkey CX to accomplish the following:
- Easily get key customer insights with powerful filtering

The surveyed company achieved the following results with SurveyMonkey CX:

Agreed that SurveyMonkey CX helps them to:
- Establish a reliable metric to measure customer experience over time
Agreed with the following:
- SurveyMonkey CX is easy to use and get up and running
- SurveyMonkey CX gets you feedback from more of your customers
- SurveyMonkey CX helps you uncover key customer experience insights quickly
Has seen an increase in their response rates since they began using SurveyMonkey CX.

When it comes to responding to customers, making business decisions, etc., using SurveyMonkey CX, they can take action in days vs. months.
Why they chose SurveyMonkey CX over other solutions evaluated:
- We were using TechValidate. the Marketing department decided to keep using the tools from the same Group. SurveyMonkey responded ever more to our needs.