TechValidate Research on Bars and Clubs

7 Charts


PDC guest identification products Customer Research

Bars & Clubs Claim Limited Improvement is Need with Guest Identification

How much improvement is needed with the way your business identifies and manages guests?

Needs moderate improvement
9%
Needs some improvement
22%
Needs little improvement
41%
Does not need improvement
28%

PDC guest identification products Customer Research

Protecting Liquor Licenses, Access Control, & Business Promotion are Essential Priorities for Bars & Clubs

For each item below, please rate the level of priority it has for your business.

Essential High priority Medium priority Low priority Not a priority

Protect liquor license
Gain sponsorship revenue
Control access for over 21
Control access to VIP areas
Promote / Advertise business

PDC guest identification products Customer Research

Wristband Usage for Bars & Clubs Special Events in 2017

Thinking specifically of wristbands, will you be using wristbands to identify guests for any of the following types of special events in 2017?

Charity fundraisers
41%
Holiday events (New Year’s, St. Patrick’s Day, Halloween, etc.)
41%
Bands / Live music
38%
Bar promotions
28%
Contests / Games
21%
Themed nights
17%
General sporting events
10%
Pay-Per-View sporting events (UFC, boxing, etc.)
7%

PDC guest identification products Customer Research

Bars & Clubs Consider Low Price, Variety, and Quality Most Important When Selecting a Wristband Supplier

When selecting a wristband supplier, how important is it for the supplier to provide each of the following?

Extremely important Very important Important Somewhat important Not important

Variety of styles
High quality
Low price
Custom printing
Live phone customer support

PDC guest identification products Customer Research

Access to Special Events is the Top Reason Bars & Clubs Use Wristbands

Thinking specifically of wristbands, for what reasons are you using them for your business?

Access to special events
71%
Identify guests over 21 years old
32%
Verify paid cover charges
29%
Access to sponsorship events
26%
Access to bar promotions
15%
None - Wristbands not used
3%

PDC guest identification products Customer Research

Wristbands Are the Key Method of Guest Identification Among Bars & Clubs

How are you currently identifying guests at your bar, club, event, or business?

Wristbands
85%
Tickets
12%
None - No identification of guests
9%
Hand stamps
6%

PDC guest identification products Customer Research

Wristbands Are the Key Method of Guest Identification Among Bars & Clubs

How are you currently identifying guests at your bar, club, event, or business?

Hand stamps
6%
Tickets
12%
Wristbands
85%
None - No identification of guests
9%
Other
12%



More Research on Bars and Clubs