LexisNexis® InterAction® Case Study
This case study of a medium enterprise consumer services company is based on a July 2023 survey of LexisNexis® InterAction® customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
The business challenges that led the profiled company to evaluate and ultimately select LexisNexis® InterAction+™:
Interaction+™ meets the following key objectives of the surveyed company uses:
The surveyed company achieved the following results with LexisNexis® InterAction®:
LexisNexis® InterAction® Case Study
This case study of Macfarlanes is based on a June 2023 survey of LexisNexis® InterAction® customers by TechValidate, a 3rd-party research service.
“We recently been rolling out IQ, and I have already seen the impact of it in aiding BD team members in selecting and analyzing contact. For the first time, we can filter on job titles with confidence that they will be sufficiently up to date/accurate, and can use the engagement score instead of fiddling with activity history.”
“To my knowledge, it is the most robust CRM software on the market, and built with a mind to cater to the industry I work in (CRM for legal firms). Quality support also helps.”
The business challenges that led the profiled company to evaluate and ultimately select LexisNexis® InterAction®:
The key features and functionalities of LexisNexis® InterAction® that the surveyed company uses:
The surveyed company achieved the following results with LexisNexis® InterAction®:
