The business challenges that led the profiled company to evaluate and ultimately select IPC:
- Challenges that IPC market research has helped them to overcome:
- Measuring performance against the competition
The key features and functionalities of IPC that the surveyed company uses:
- Benefits derived from the information in IPC market research reports:
- Helps measure and track our market share
- Helps identify growing markets and business opportunities
- Tells them how we are performing compared to the rest of the industry
The surveyed company achieved the following results with IPC:
- They agree that IPC market research provides useful information on industry trends that results in better business decisions.
- They agree IPC’s market research studies and reports provide unique data and insights that helps them stay competitive.
- They do consider IPC a trusted source for market research.
- They agree that participating in IPC surveys and receiving the reports at no cost gives their company the benefit of industry data that would be costly to obtain from other sources.