Original Research on HIMSS

HIMSS Case Study

Participation in Pre-Con Forums, Among Other Events, Creates Personal Connections with Key Individuals and Decision Makers

Introduction

This case study of a medium enterprise computer software company is based on an October 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

The top purchasing drivers for sponsoring a HIMSS event:
- Generating qualified sales leads
- Networking with key individuals and decision makers
- Brand awareness
- Thought Leadership

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Patient Experience
Pre-conference or specialty forum
In-person Global Health Conference & Exhibition

Reasons they invested in a HIMSS event sponsorship:

Networking opportunities

Results

The surveyed company achieved the following results with HIMSS:

The types of benefits their organization realized from their event:
- Personal connections with key individuals and decision makers

HIMSS Customer Research

Generating Leads, Creating Connections, and Strengthening Loyalty are Top Drivers for Sponsoring a HIMSS Event

Please rate the following benefits from events in order of importance:

	Extremely Important	Very Important	Important	Unimportant
Brand and/or product awareness	37%	40%	23%	0%
Speaking opportunities	23%	50%	17%	10%
Generating qualified sales leads	63%	19%	11%	7%
Creating connections with key individuals and decision makers	50%	33%	17%	0%
Strengthening loyalty with key buyers	46%	25%	25%	4%

HIMSS Customer Research

Top 3 Reasons for Investing in a HIMSS Event

We invested in a HIMSS event sponsorship because of its…

Networking Opportunities	67%
Quality of Audience	47%
Speaking Opportunities	40%

HIMSS Customer Statistic

Video is an Important Tactic to Most Marketers

80% of surveyed organizations said that Video (HIMSS TV) is Important to their overall marketing strategy and execution.

HIMSS Case Study

Global 500 Telecommunications Services Company Strengthens Loyalty with Key Buyers and Increases Sales with Content Syndication and Webinars

Introduction

This case study of a Global 500 telecommunications services company is based on a June 2021 survey of HIMSS customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select HIMSS:

Their top purchasing drivers for partnering with HIMSS were:
- Event promotion
The following were key criteria in their selection to partner with HIMSS:
- Reach of new customers & markets

Use Case

The type(s) of campaigns executed in their go-to-market strategy with HIMSS by the surveyed company included:

Lead Generation: Content Syndication
Lead Generation: Webinar(s)

Results

The surveyed company achieved the following results with HIMSS:

Since working with HIMSS, their organization has:
- Strengthened loyalty with key buyers
- Increased Sales

HIMSS Customer Review

“I loved working with the HIMSS team. They communicated clearly to ensure our webinar launched without a hitch.”

5/5 Stars

TechValidate Research on HIMSS

These pages present data that TechValidate has sourced via direct research with verified customers and users of HIMSS. TechValidate stands behind the authenticity of all published data. Learn more »

About TechValidate Research

Selected Research Highlights

Participation in Pre-Con Forums, Among Other Events, Creates Personal Connections with Key Individuals and Decision Makers

Introduction

Challenges

Use Case

Results

Company Profile

Generating Leads, Creating Connections, and Strengthening Loyalty are Top Drivers for Sponsoring a HIMSS Event

Top 3 Reasons for Investing in a HIMSS Event

Video is an Important Tactic to Most Marketers

Global 500 Telecommunications Services Company Strengthens Loyalty with Key Buyers and Increases Sales with Content Syndication and Webinars

Introduction

Challenges

Use Case

Results

Company Profile

“I loved working with the HIMSS team. They communicated clearly to ensure our webinar launched without a hitch.”

In a few sentences, please share how your engagement with HIMSS has impacted your business.

In a sentence or two, please describe your overall experience working with the HIMSS.

More to Explore