SurveyMonkey for Business TTA International

SurveyMonkey Case Study

TTA International

This case study of TTA International is based on a February 2020 survey of SurveyMonkey customers by TechValidate, a 3rd-party research service.

“It is an easy, quick and clear way to ask feedback, whereas we used to ask people for their input manually causing extra administration.”

Key challenges that led them to use SurveyMonkey for customer feedback:

They needed an automated solution that empowers gathering actionable customer feedback at scale
They wanted a scalable way to gather customer feedback that complements their personal customer interactions

Events or activities that prompt them to survey customers for feedback:

The surveyed company achieved the following results with SurveyMonkey:

Realized a return on their investment after using SurveyMonkey in within 4-6 months.
Level of agreement with what their SurveyMonkey plan has enabled:
- Provides them with measurable and actionable data about how their customers feel: agree
- Helps them feel confident that they’re asking the right questions: agree
- Makes it easier for their organization to measure how they’re tracking against customer-oriented goals: strongly agree
- Reduces the time it takes to get actionable customer feedback: strongly agree
- Makes the process of getting customer feedback less manual: strongly agree
- Makes it easier to work cross-functionally to measure and improve their customers’ experience: agree
- Helps them better complement personal interactions with measurable insights: agree
SurveyMonkey has the features they need to measure the following:
- How well their product or service fills customers’ needs
- What customers like and dislike about their product or service
- How customers would rate their interactions with their company or organization
SurveyMonkey capabilities and features compared to other solutions:
- Survey templates: superior
- Support team expertise: better
- Ease of use: superior
- Ability to export data: superior
- Ability to manage files and documents used to create surveys: better
- Ability to centralize billing and account management: better