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TechValidate Research on 4C

TechValidate Customer Research Library / Mediaocean / 4C / Case Studies /

Case Study: VivaKi

Introduction

This case study of Vivaki UK is based on a October 2015 survey of 4C Social Ads customers by TechValidate, a 3rd-party research service.

“4C is easy to use.”

Challenges

Top reasons for choosing 4C Social Ads:
- Service
- Innovation
- Simplicity
Main benefits expected from 4C:
- Time savings
- Generate a higher return-on-investment
- Advanced targeting
Key campaign objective:
- Website conversions

Use Case

Social media publishers managed through 4C:
- Facebook
- Twitter
4C features deployed:
- TV Sync/Weather Sync
- Bulk creation
- Report Center

Results

Improved the following metrics with 4C:
- Brand awareness increased over 50%
- Engagement rate increased over 10%
- Lead volume increased over 100%
- Sales revenue increased over 50%
Saved 5 – 8 hours per week

About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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