This case study of a medium enterprise computer software company is based on a March 2016 survey of The Skills Connection customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.
“We use The Skills Connection as an extension of our Marketing team to manage our analyst relations.”
“They have deep experience, are easy to work with, and are clearly very knowledgeable on analyst relations.”
“The biggest value-add has been to educate the team on evidence-based proof points and on how to create a narrative that analysts understand and would publically recognize.”
“I absolutely, and often, recommend The Skills Connection. They’ve transformed how we interact with, and communicate to, the core analysts in our industry. They have helped us hit our Gartner Magic Quadrant goal and as a result, have allowed us to give our sales team the ammo they need to be more aggressive in their positioning of us against our competition.”
This data was sourced directly from verified users of The Skills Connection by TechValidate.
TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.
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