SurveyMonkey for Business Minnesota School Employees Association

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SurveyMonkey Case Study

Minnesota School Employees Association

Introduction

This case study of the Minnesota School Employees Association is based on a February 2020 survey of SurveyMonkey customers by TechValidate, a 3rd-party research service.

“SurveyMonkey helps us measure across the entire customer experience.”

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select SurveyMonkey:

Key challenges that led them to use SurveyMonkey for customer feedback:
- They needed an automated solution that empowers gathering actionable customer feedback at scale
- They wanted a way to ensure that they are not missing opportunities to improve the customer experience

Use Case

The key features and functionalities of SurveyMonkey that the surveyed organization uses:

Events or activities that prompt them to survey customers for feedback:
- At specific points in time (e.g. annually, quarterly)
- After customer events
SurveyMonkey has the features they need to measure the following:
- How well their product or service fills customers’ needs
- What customers like and dislike about their product or service
- How customers would rate their interactions with their company or organization

Results

The surveyed organization achieved the following results with SurveyMonkey:

Realized a return on their investment after using SurveyMonkey in immediately.
Strongly agree that their SurveyMonkey plan…
- Provides them with measurable and actionable data about how their customers feel
- Helps them feel confident that they’re asking the right questions
- Makes it easier for their organization to measure how they’re tracking against customer-oriented goals
- Reduces the time it takes to get actionable customer feedback
- Makes the process of getting customer feedback less manual
- Makes it easier to work cross-functionally to measure and improve their customers’ experience
- Helps them better complement personal interactions with measurable insights
SurveyMonkey capabilities and features compared to other solutions:
- Survey templates: Best in class
- Support team expertise: Best in class
- Ease of use: Superior
- Collaboration features: Superior
- Ability to export data: Better
- Ability to manage files and documents used to create surveys: Superior
- Ability to centralize billing and account management: Best in class

TechValidate Research on SurveyMonkey for Business

Minnesota School Employees Association

Introduction

Challenges

Use Case

Results

Organization Profile

About SurveyMonkey

About This Data