TechValidate Research on 4C


4C Social Case Study

Socialyse

Introduction

This case study of Socialyse is based on a May 2017 survey of 4C Social customers by TechValidate, a 3rd-party research service.

“[4C’s] offline editing makes it fast [for] syncing smart groups.”

Challenges

Top reasons for choosing 4C:

  • Accessing innovative social advertising capabilities
  • Connecting TV and social activity to converge marketing channels into seamless consumer experiences

Key media and advertising objective:

  • Website conversions

Use Case

4C features and functionalities used:

  • Publishers managed with 4C:
    • Facebook
    • Instagram
    • Twitter
    • LinkedIn
  • Features currently deployed:
    • Social Sync: TV / Sport / Weather triggers
    • 4C Affinities
    • Smart Groups
    • Alerts

Results

Improvement in advertising results from 4C:

  • Brand awareness increased over 10%

Saved 9-16 hours per week by using 4C.





About This Data

This data was sourced directly from verified users of 4C by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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