TechValidate Research on Zendesk Sell

Zendesk Sell Case Study



This case study of Miniempaques is based on a March 2019 survey of Zendesk Sell customers by TechValidate, a 3rd-party research service.

“Zendesk Sell has been a core element on the growth of our sales and activity of our team. It has been part of the 10% increase of new clients and 25% of sales growth.”


The business challenges that led Miniempaques to evaluate and ultimately select Zendesk Sell:

  • Inconsistent sales process
  • Poor pipeline visibility
  • Limited transparency into sales rep activity
  • Low CRM user adoption

Key Functionality

The primary reasons Miniempaques selected Zendesk Sell include:
  • It makes it easy to keep track of sales activity
  • It enables them to analyze sales performance
  • It is a lower cost than other CRM systems
  • It is fast and easy to set-up


Miniempaques achieved the following results with Zendesk Sell:

  • Benefits their organization realized since implementing Zendesk Sell:
    • More productive sales team
    • More accurate reporting
    • Up and running quickly
    • High sales rep adoption rate
    • Faster sales cycles
  • Sales team experienced the following since using Zendesk Sell:
    • Less time logging emails
    • Less time doing data entry
    • Better management of sales activity and next steps
    • Spending time with the right prospects
  • Zendesk Sell had a 5-10% impact on their growth rate.
  • Zendesk Sell has had a 10-25% impact on their sales rep productivity.
  • Took 1-3 days to deploy Zendesk Sell.

About This Data

This data was sourced directly from verified users of Zendesk Sell by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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