TechValidate Research on Workato

17 Charts


Workato Customer Research

Roughly how many workflows are you automating in each of the following lines of business?

10+ 7-9 4-6 1-3 0
HR

11%

10%

22%

35%

22%

Finance

23%

12%

27%

19%

19%

IT

25%

25%

21%

16%

13%

Marketing

14%

4%

15%

29%

38%

Sales

22%

14%

19%

21%

24%

Support

21%

18%

21%

20%

20%

Workato Customer Research

On average, how long did it take each member of your team to get comfortable using the Workato platform?

1-7 hours: 15%
Within a day: 11%
A couple days: 59%
Longer than a couple days: 13%

Workato Customer Research

Select how strongly you feel about the following:

“Workato is more robust than legacy platforms (e.g. Tibco).”

Strongly agree: 54%
Agree: 27%
Neither agree nor disagree: 19%
Disagree: 0%

Workato Customer Research

Before using Workato, were you able to build integrations with traditional tools?

Yes: 51%
No: 49%

Workato Customer Research

Compared to 12 months ago, how many more workflows are you automating with Workato?

101%+ more workflows: 30%
50-100% more workflows: 35%
26-49% more workflows: 12%
0-25% more workflows: 14%
I'm utilizing less workflows now: 9%

Workato Customer Research

Select how strongly you feel about the following: “I would rather use a unified platform for integrating my applications and building workflow automations versus relying on several systems.”

Agree: 94%
Neither agree nor disagree: 5%
Disagree: 2%

Workato Customer Research

The Workato Platform Offers Enterprise Organizations a Variety of Benefits

Estimate how much improvement you’ve experienced in each of the following areas since using Workato:

100% Up to 80% Up to 50% Up to 30% Up to 10%
Time savings

14%

34%

34%

9%

9%

Cost savings

7%

22%

37%

18%

16%

Team productivity

16%

30%

32%

13%

9%

Risk reduction

10%

27%

19%

21%

23%

Workato Customer Research

Enterprise Organizations Plan to Launch a Variety of Automations for their CXO Initiatives

What automations are part of your CXO initiatives?

Customer experience
65%
Operation efficiency
63%
Employee experience
49%
Back-office
43%
Front office automations
24%

Workato Customer Research

Workato’s Business Users Have Ambitious Automation Plans

What types of automations do you plan to build over the next 2 years?

Operation efficiency
72%
Employee experience
62%
Customer experience
55%
Back-office
47%
Front office automations
40%

Workato Customer Research

The Workato Platform Offers Enterprise Organizations a Variety of Benefits

Which of the following benefits have you and your team realized since using Workato?

Productivity savings
80%
Time savings
80%
Cost savings
57%
Risk reduction
41%

Workato Customer Research

How do you use Workato?

For Application Integration (iPaaS)
88%
To build workflow automations
80%
As an ETL tool
37%
API management
35%

Workato Customer Research

How long does it typically take you to build a workflow automation in Workato?

3 days or shorter: 68%
Within a week: 17%
Within 2 weeks: 11%
Within 4 weeks: 2%
Longer than 6 weeks: 2%

Workato Customer Research

What were the top challenges your organization faced prior to using Workato?

Unable to implement integration and automation fast enough
61%
Too much time and maintenance of custom-coded solutions
52%
Too many siloed, manual processes
46%
Requires specialists that are expensive and/or difficult to find
45%

Workato Customer Research

What were your top reasons for choosing Workato?

Speed to get integrations done
74%
Ease of use
72%
Backlog of integration and automation projects
38%
Enabling analysts and app admins to integrate
29%
Commitment to efficiency
28%

Workato Customer Research

Workato’s Ease of Use and Platform Capabilities Stand Head and Shoulders Above the Rest

Why did you choose Workato over other vendors?

Ease of use
86%
Platform capabilities
76%
Breadth of use-cases covered
45%

Workato Customer Research

Over Half of Customers See a Return on Investment in Just 3 Months

How soon have you recognized a return on investment with Workato?

Less than a month: 23%
In 3 months: 28%
3 - 6 months: 20%
6+ months: 12%
Too soon to tell: 17%

Workato Customer Research

What benefits have you seen since partnering with Workato?

Improved company or departmental efficiency
88%
Improved employee experience
67%
Improved customer experience
39%
Reduced spend
29%



More Research on Workato