TechValidate Research on Workato

29 Charts


Workato Customer Research

What are you most excited to automate in the next 1 – 2 years?

IT / Engineering (i.e. helpdesk, project management): 36%
Finance (i.e. order-to-cash, accounts payable): 23%
HR (i.e. onboarding, offboarding, recruiting): 14%
Marketing (i.e. account-based marketing, campaign ops): 14%
Sales (i.e. sales ops, lead management): 14%

Workato Customer Research

How much time did it take for your automation project to go-live with Workato?

1-3 months
36%
Less than 1 month
32%
3-6 months
26%
More than 9 months
12%
6-9 months
0%

Workato Customer Research

What was your biggest automation win in the past year?

IT Operations / Helpdesk: 20%
Centralized iPaaS (Bridge between IT and Business): 16%
Employee Onboarding / Offboarding: 18%
Order-to-cash: 8%
Sales / Campaign Operations (RevOps): 4%
Data Pipelines & Reverse ETL: 0%
Other: 38%

Workato Customer Research

What is your most impactful automation to date?

Finance (i.e. order-to-cash, accounts payable): 29%
IT / Engineering (i.e. helpdesk, project management): 28%
Marketing (i.e. account-based marketing, campaign ops): 8%
HR (i.e. onboarding, offboarding, recruiting): 8%
Sales (i.e. sales ops, lead management): 4%
Other: 28%

Workato Customer Research

What is your most impactful automation to date?

Finance (i.e. order-to-cash, accounts payable): 28%
IT / Engineering (i.e. helpdesk, project management): 28%
Marketing (i.e. account-based marketing, campaign ops): 8%
HR (i.e. onboarding, offboarding, recruiting): 4%
Sales (i.e. sales ops, lead management): 4%
Other: 28%

Workato Customer Research

Which automations have been most challenging?

Finance
33%
IT/Engineering
27%
HR
18%
Sales
14%
Marketing
8%
Other
12%

Workato Customer Research

How many more processes are you planning to automate in 2022?

Less than in 2021: 10%
About the same as in 2021: 21%
A bit more than in 2021: 37%
A lot more than in 2021: 32%

Workato Customer Research

Most valuable automations for Workato customers in 2021

IT/Engineering (i.e. helpdesk, project management)
43%
Finance (i.e. order-to-cash, accounts payable)
42%
Sales (i.e. sales ops, lead management)
34%
HR (i.e. onboarding, offboarding, recruiting)
29%
Marketing (i.e. account-based marketing, campaign ops)
16%
Other
17%

Workato Customer Research

Processes Workato customers are most excited to automate in 2022

HR: 15%
Finance: 22%
IT/Engineering: 31%
Sales: 12%
Marketing: 7%
Other: 12%

Workato Customer Research

Automation progress in 2021

We asked our customers: Compared to your initial goals at the start of the year, how much progress have you made on your automation roadmap?

Less than expected A little less than expected Right on target A little more than expected Much more than expected

Automation progress

Workato Customer Research

How valuable are the following types of automation to your business?

Extremely Valuable Somewhat Valuable Not Valuable

Automating specific tasks within one application
Automating the connections between a few key application
Automating entire business process, across all relevant applications

Workato Customer Research

Thinking about your RPA automation, how valuable do you find the following?

Extremely Valuable Somewhat Valuable Not Valuable

Ability to integrate with any application through UI automation, so I do not need to build an API based connection
Ability to run attended automation on my PC
The ecosystem that RPA offers, from process discovery to ROI calculation
Ability to automate in remote citrix environments
Ability to automate document processing (pdfs, etc.)

Workato Customer Research

Roughly how many workflows are you automating in each of the following lines of business?

10+ 7-9 4-6 1-3 0
HR

11%

10%

22%

35%

22%

Finance

23%

12%

27%

19%

19%

IT

25%

25%

21%

16%

13%

Marketing

14%

4%

15%

29%

38%

Sales

22%

14%

19%

21%

24%

Support

21%

18%

21%

20%

20%

Workato Customer Research

On average, how long did it take each member of your team to get comfortable using the Workato platform?

1-7 hours: 15%
Within a day: 11%
A couple days: 59%
Longer than a couple days: 13%

Workato Customer Research

Select how strongly you feel about the following:

“Workato is more robust than legacy platforms (e.g. Tibco).”

Strongly agree: 54%
Agree: 27%
Neither agree nor disagree: 19%
Disagree: 0%

Workato Customer Research

Before using Workato, were you able to build integrations with traditional tools?

Yes: 51%
No: 49%

Workato Customer Research

Compared to 12 months ago, how many more workflows are you automating with Workato?

101%+ more workflows: 30%
50-100% more workflows: 35%
26-49% more workflows: 12%
0-25% more workflows: 14%
I'm utilizing less workflows now: 9%

Workato Customer Research

Select how strongly you feel about the following: “I would rather use a unified platform for integrating my applications and building workflow automations versus relying on several systems.”

Agree: 94%
Neither agree nor disagree: 5%
Disagree: 2%

Workato Customer Research

The Workato Platform Offers Enterprise Organizations a Variety of Benefits

Estimate how much improvement you’ve experienced in each of the following areas since using Workato:

100% Up to 80% Up to 50% Up to 30% Up to 10%
Time savings

14%

34%

34%

9%

9%

Cost savings

7%

22%

37%

18%

16%

Team productivity

16%

30%

32%

13%

9%

Risk reduction

10%

27%

19%

21%

23%

Workato Customer Research

Enterprise Organizations Plan to Launch a Variety of Automations for their CXO Initiatives

What automations are part of your CXO initiatives?

Customer experience
65%
Operation efficiency
63%
Employee experience
49%
Back-office
43%
Front office automations
24%

Workato Customer Research

Workato’s Business Users Have Ambitious Automation Plans

What types of automations do you plan to build over the next 2 years?

Operation efficiency
72%
Employee experience
62%
Customer experience
55%
Back-office
47%
Front office automations
40%

Workato Customer Research

The Workato Platform Offers Enterprise Organizations a Variety of Benefits

Which of the following benefits have you and your team realized since using Workato?

Productivity savings
80%
Time savings
80%
Cost savings
57%
Risk reduction
41%

Workato Customer Research

How do you use Workato?

For Application Integration (iPaaS)
88%
To build workflow automations
80%
As an ETL tool
37%
API management
35%

Workato Customer Research

How long does it typically take you to build a workflow automation in Workato?

3 days or shorter: 68%
Within a week: 17%
Within 2 weeks: 11%
Within 4 weeks: 2%
Longer than 6 weeks: 2%

Workato Customer Research

What were the top challenges your organization faced prior to using Workato?

Unable to implement integration and automation fast enough
61%
Too much time and maintenance of custom-coded solutions
52%
Too many siloed, manual processes
46%
Requires specialists that are expensive and/or difficult to find
45%

Workato Customer Research

What were your top reasons for choosing Workato?

Speed to get integrations done
74%
Ease of use
72%
Backlog of integration and automation projects
38%
Enabling analysts and app admins to integrate
29%
Commitment to efficiency
28%

Workato Customer Research

Workato’s Ease of Use and Platform Capabilities Stand Head and Shoulders Above the Rest

Why did you choose Workato over other vendors?

Ease of use
86%
Platform capabilities
76%
Breadth of use-cases covered
45%

Workato Customer Research

Over Half of Customers See a Return on Investment in Just 3 Months

How soon have you recognized a return on investment with Workato?

Less than a month: 23%
In 3 months: 28%
3 - 6 months: 20%
6+ months: 12%
Too soon to tell: 17%

Workato Customer Research

What benefits have you seen since partnering with Workato?

Improved company or departmental efficiency
88%
Improved employee experience
67%
Improved customer experience
39%
Reduced spend
29%



More Research on Workato