Original Research on Workato

Workato Case Study

SalesLoft

Introduction

This case study of SalesLoft, LLC is based on an April 2020 survey of Workato customers by TechValidate, a 3rd-party research service.

“Using Workato, we’ve been able to align our marketing and sales organization around key prospects. This has improved our ability to follow-up with them quickly.”
— Kristin Keefer, Marketing Professional, SalesLoft

Challenges

Considered the following platform before purchasing Workato:
- Tray.io
Prior to Workato, was challenged with:
- The inability to implement integration and automation fast enough
- Too much time and maintenance of custom-coded solutions
- Too many siloed, manual processes
- Lack of support from incumbent legacy solution

Use Case

Chose Workato for the following reasons:
- Backlog of integration and automation projects
- No customer 360
- Commitment to efficiency
- Speed to get integrations done
- Ease of use

Results

Workato has enabled their organization to:
- Collaborate between IT and Business
- Drive Innovation
- Have faster deployment of integrations and automations
- Achieve quick wins
Since working with Workato, has experienced:
- Increased revenue
- Improved company or departmental efficiency
Saw a return on investment in just 3 months

Workato Case Study

Washington Center for Equitable Growth

Introduction

This case study of Washington Center for Equitable Growth is based on an April 2020 survey of Workato customers by TechValidate, a 3rd-party research service.

“Workato’s customer support is FANTASTIC. The team is responsive, knowledgeable, and thoughtful. They also work all hours of the day, which has allowed me to get so much done on random weekday nights and Sunday afternoons.”
—Daria Stepanova, Salesforce Database Administrator, Washington Center for Equitable Growth

Challenges

Considered the following platforms before purchasing Workato:
- Zapier
- Mulesoft
Prior to Workato, was challenged with:
- Too much time and maintenance of custom-coded solutions
- Too many siloed, manual processes

Use Case

Chose Workato for the following reasons:
- Commitment to efficiency
- Ease of use
- Enabling analysts and app admins to integrate

Results

Workato has enabled their organization to:
- Collaborate between IT and Business
- Have faster deployment of integrations and automations
Since working with Workato, has experienced:
- Improved employee experience
- Improved company or departmental efficiency

Workato Customer Research

What was your biggest automation win in the past year?

IT Operations / Helpdesk: 20%

Centralized iPaaS (Bridge between IT and Business): 16%

Employee Onboarding / Offboarding: 18%

Order-to-cash: 8%

Sales / Campaign Operations (RevOps): 4%

Data Pipelines & Reverse ETL: 0%

Other: 38%

Workato Customer Research

Roughly how many workflows are you automating in each of the following lines of business?

	10+	7-9	4-6	1-3	0
HR	11%	10%	22%	35%	22%
Finance	23%	12%	27%	19%	19%
IT	25%	25%	21%	16%	13%
Marketing	14%	4%	15%	29%	38%
Sales	22%	14%	19%	21%	24%
Support	21%	18%	21%	20%	20%

Workato Customer Testimonial

Integrating based on triggers (with Workato) provides us with real-time information that’s invaluable for our business.

— Neftalí Valero, IT Architect, Adevinta

Workato Customer Satisfaction Rating

Deidre Jones, an Application Software & Technology Manager at Paysafe, would be very likely to recommend Workato for this reason:

TechValidate Research on Workato

These pages present data that TechValidate has sourced via direct research with verified customers and users of Workato. TechValidate stands behind the authenticity of all published data. Learn more »

About TechValidate Research

Selected Research Highlights

SalesLoft

Introduction

Challenges

Use Case

Results

Company Profile

About Workato

Washington Center for Equitable Growth

Introduction

Challenges

Use Case

Results

Company Profile

About Workato

More to Explore

About Workato

Workato is the leading integration and automation platform. It enables employees across lines of business and in IT to integrate their apps and automate business workflows without compromising security and governance.