TechValidate Research on UserTesting

These pages present data that TechValidate has sourced via direct research with verified customers and users of UserTesting. TechValidate stands behind the authenticity of all published data. Learn more »



428 Customers Surveyed

2,740 Data Points Collected

215 Published TechFacts

9 Published Charts

20 Published Case Studies



Featured Research Collections for UserTesting

Curated collections and slideshows of TechValidate research data on UserTesting.



Selected Research Highlights


UserTesting Customer Research

UserTesting Customer Outcomes

Thinking back on the past 12 months, which of these outcomes has UserTesting helped you achieve?

Identified “quick wins” that, once addressed, led to fast ROI
71%
Successfully launched a new product or service offering
57%
Improved our GTM strategies (incl. partnerships or channels)
17%
Identified a new industry, segment or audience to target
16%
Launched an innovative solution to the market before the competition
16%
Other
9%

UserTesting Customer Research

Majority of customers agree UserTesting is a better value than the competition.

When asked their agreement if UserTesing is a better overall value compared to the competition, organizations across industries said:

Strongly agree: 31%
Somewhat agree: 46%
Neutral: 23%
Somewhat disagree: 0%
Strongly disagree: 0%

UserTesting Customer Satisfaction Rating

A Marketing Manager at a S&P 500 computer software company would be very likely to recommend UserTesting for this reason:

Usertesting is a great way to gather insights from our customers! It’s fast, easy and inexpensive.

UserTesting Case Study

Cortex Management LLC

Introduction

This case study of Cortex Management LLC is based on a December 2018 survey of UserTesting customers by TechValidate, a 3rd-party research service.

“What I love about UserTesting is being able to get quick, valuable user feedback at a very reasonable cost.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select UserTesting:

  • Challenges experienced prior to UserTesting:
    • We would do usability tests or focus groups, but they were very expensive and time-consuming.

Use Case

The key features and functionalities of UserTesting that the surveyed company uses:

  • Have employed UserTesting to accomplish the following:
    • Validate prototypes or early product ideas for rapid iteration
    • Better understand the customer journey or path to purchase
    • Complement quantitative data or analytics to understand customer intent

Results

The surveyed company achieved the following results with UserTesting:

  • Benefits realized by relying on UserTesting to insert human insights into their products and processes:
    • Faster, more confident decision-making
    • Cost savings compared to alternative solutions or methods
  • UserTesting’s impact on the following metrics:
    • Increased team productivity: >50%
    • Increased customer satisfaction: >25%
    • Increased customer lifetime value: >10%
    • Decreased customer churn: >10%
    • Decreased operational costs: >25%
  • UserTesting capabilities compared to the competition:
    • Speed of test completion: best in class
    • Scalability of solution: significantly better
    • Product/new feature innovation: significantly better
    • Product ease of use: significantly better
    • Usefulness of insights: significantly better
  • Outcomes achieved with UserTesting over the past 12 months:
    • Successfully launch a new product or service offering
    • Launch an innovative solution to the market before the competition
    • Identify “quick wins” that, once addressed, led to fast ROI
  • UserTesting helps their organization to do the following:
    • Improve customer experience: strongly agree
    • Be more customer-centric: strongly agree
    • Quickly, successfully innovate: strongly agree
    • Develop customer empathy: agree
    • Make faster, better decisions: strongly agree

UserTesting Customer Fact

UserTesting delivers results

Over the past 12 months, UserTesting helped the largest computer manufacturer in the world successfully launch several of its new products, segment and profile new target audiences, improve GTM strategies, and achieve faster ROI than the insight tools they previously used.

UserTesting Case Study

Carmichael Lynch

Introduction

This case study of Carmichael Lynch is based on a December 2018 survey of UserTesting customers by TechValidate, a 3rd-party research service.

“UserTesting is the best way to augment our consumer insights on user journeys and how our site performs. They’re super helpful, and the tool works at our speed for fast and insightful feedback and answers.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select UserTesting:

  • Challenges experienced prior to UserTesting:
    • Rare opportunities to gain consumer insights

Use Case

The key features and functionalities of UserTesting that the surveyed company uses:

  • Have employed UserTesting to accomplish the following:
    • Validate prototypes or early product ideas for rapid iteration
    • Better understand the customer journey or path to purchase
    • To settle disagreements and drive process efficiencies
    • Complement quantitative data or analytics to understand customer intent
    • Perform competitive analysis

Results

The surveyed company achieved the following results with UserTesting:

  • Benefits realized by relying on UserTesting to insert human insights into their products and processes:
    • Higher customer satisfaction (e.g. NPS)
    • More successful product or feature releases
  • UserTesting’s impact on the following metrics:
    • Increased team productivity: >50%
    • Increased customer satisfaction: >75%
    • Decreased operational costs: >75%
  • UserTesting capabilities compared to the competition:
    • Speed of test completion: best in class
    • Scalability of solution: best in class
    • Product/new feature innovation: best in class
    • Product ease of use: best in class
    • usefulness of insights: best in class
  • Outcomes achieved with UserTesting over the past 12 months:
    • Launch an innovative solution to the market before the competition
    • Identify “quick wins” that, once addressed, led to fast ROI
  • UserTesting helps their organization to do the following:
    • Improve customer experience: strongly agree
    • Be more customer-centric: strongly agree
    • Quickly, successfully innovate: strongly agree
    • Develop customer empathy: strongly agree
    • Make faster, better decisions: strongly agree


More to Explore



About UserTesting

UserTesting allows you to capture the critical human insights you need to confidently deliver what customers want AND expect -- in just a few short hours. With UserTesting you can: Find and connect with the exact audience you need. Create a specific study or experiment that will yield the most useful insights for YOU. Capture and spotlight meaningful reactions and responses from your test subjects

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