TechValidate Research on UserTesting

These pages present data that TechValidate has sourced via direct research with verified customers and users of UserTesting. TechValidate stands behind the authenticity of all published data. Learn more »



417 Customers Surveyed

2,689 Data Points Collected

215 Published TechFacts

9 Published Charts

20 Published Case Studies



Featured Research Collections for UserTesting

Curated collections and slideshows of TechValidate research data on UserTesting.



Selected Research Highlights


UserTesting Case Study

Innocean (Hyundai)

Introduction

This case study of Innocean (Hyundai) is based on a December 2018 survey of UserTesting customers by TechValidate, a 3rd-party research service.

“I have used UT for many years now and it really makes me feel like a superhero to my team. I am able to turn requests quick and let the design team iterate on the design. Not having to say, let’s test that and get findings in weeks but days really is a game changer!!”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select UserTesting:

  • Challenges experienced prior to UserTesting:
    • Opinion based design

Use Case

The key features and functionalities of UserTesting that the surveyed company uses:

  • Have employed UserTesting to accomplish the following:
    • Validate prototypes or early product ideas for rapid iteration
    • Better understand the customer journey or path to purchase
    • To settle disagreements and drive process efficiencies
    • Complement quantitative data or analytics to understand customer intent
    • Perform competitive analysis

Results

The surveyed company achieved the following results with UserTesting:

  • UserTesting’s impact on the following metrics:
    • Increased team productivity: >75%
  • UserTesting capabilities compared to the competition:
    • Speed of test completion: best in class
    • Scalability of solution: significantly better
    • Product/new feature innovation: significantly better
    • Product ease of use: best in class
    • Usefulness of insights: best in class
  • Outcomes achieved with UserTesting over the past 12 months:
    • Successfully launch a new product or service offering
    • Identify a new industry, segment or audience to target
    • Identify “quick wins” that, once addressed, led to fast ROI
  • Benefits gained by doing remote interviews using Live Conversation:
    • Gain face-to-face conversation with customers at a fraction of the cost
    • Have more dynamic conversations yielding new discoveries about customer pain points and needs
    • Conduct interviews as early as that same day—instead of waiting weeks
  • UserTesting helps their organization to do the following:
    • Improve customer experience: strongly agree
    • Be more customer-centric: strongly agree
    • Quickly, successfully innovate: strongly agree
    • Develop customer empathy: strongly agree
    • Make faster, better decisions: strongly agree

UserTesting Customer Satisfaction Rating

Highly Recommended

Global 500 companies recommend UserTesting for this reason:

A very cost-effective way to get a pulse on how end users see your website and campaigns. So easy to set up and launch!

UserTesting Customer Research

92% Strongly/Somewhat agree UserTesting is the easiest to use.

When asked their agreement if UserTesing is easiest to use among the competition, organizations across multiple industries said:

Strongly agree: 75%
Somewhat agree: 17%
Neutral: 8%
Somewhat disagree: 0%
Strongly disagree: 0%

UserTesting Customer Research

Prior to UserTesting, which of these were you and your team experiencing?

Low product adoption or sales
10%
High customer churn
7%
Struggling to effectively innovate
32%
Operational inefficiencies within/between teams
38%
Challenges competing in a high-stakes market or industry
18%

UserTesting Customer Testimonial

Insanely fast insights

“UserTesting turned our VoC from a whisper into a roar. It gave us cost-effective competitive benchmarking and brought greater credibility and trust to our qual insights. Most importantly, gives us insanely fast turnaround times.”

Cole Nave, UX Researcher, RentPath

UserTesting Case Study

Highmark Health Care

Introduction

This case study of Highmark is based on a December 2018 survey of UserTesting customers by TechValidate, a 3rd-party research service.

“I’ve been using the platform for a number of years and I’m always impressed with the speed of the service and the availability of the participants. All of it translates to real value, especially when you’re trying to put customer’s needs first under incredibly tight deadlines.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select UserTesting:

  • Challenges experienced prior to UserTesting:
    • High customer churn
    • Struggling to effectively innovate
    • Operational inefficiencies within/between teams

Use Case

The key features and functionalities of UserTesting that the surveyed company uses:

  • Have employed UserTesting to accomplish the following:
    • Validate prototypes or early product ideas for rapid iteration
    • Better understand the customer journey or path to purchase
    • To settle disagreements and drive process efficiencies
    • Complement quantitative data or analytics to understand customer intent
    • Perform competitive analysis

Results

The surveyed company achieved the following results with UserTesting:

  • Benefits realized by relying on UserTesting to insert human insights into their products and processes:
    • Faster time to market
    • Faster, more confident decision-making
    • More successful product or feature releases
  • UserTesting’s impact on the following metrics:
    • Increased team productivity: >75%
    • Increased customer satisfaction: >75%
    • Increased customer lifetime value: >75%
    • Decreased customer churn: >75%
    • Decreased operational costs: >50%
  • UserTesting capabilities compared to the competition:
    • Speed of test completion: significantly better
    • Scalability of solution: significantly better
    • Product/new feature innovation: better
    • Product ease of use: significantly better
    • Usefulness of insights: better
  • Outcomes achieved with UserTesting over the past 12 months:
    • Successfully launch a new product or service offering
    • Identify a new industry, segment or audience to target
    • Launch an innovative solution to the market before the competition
    • Identify “quick wins” that, once addressed, led to fast ROI
  • Benefits gained by doing remote interviews using Live Conversation:
    • We still have yet to use Live Conversation
  • UserTesting helps their organization to do the following:
    • Improve customer experience: agree
    • Be more customer-centric: agree
    • Quickly, successfully innovate: agree
    • Develop customer empathy: agree
    • Make faster, better decisions: agree


More to Explore



About UserTesting

UserTesting allows you to capture the critical human insights you need to confidently deliver what customers want AND expect -- in just a few short hours. With UserTesting you can: Find and connect with the exact audience you need. Create a specific study or experiment that will yield the most useful insights for YOU. Capture and spotlight meaningful reactions and responses from your test subjects

UserTesting Website   UserTesting Website