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TechValidate Research on UserTesting

These pages present data that TechValidate has sourced via direct research with verified customers and users of UserTesting. TechValidate stands behind the authenticity of all published data. Learn more »



343 Customers Surveyed

2,454 Data Points Collected

119 Published TechFacts

8 Published Charts

20 Published Case Studies



Featured Research Collections for UserTesting

Curated collections and slideshows of TechValidate research data on UserTesting.



Selected Research Highlights


UserTesting Case Study

Large Enterprise Financial Services Company

Introduction

This case study of a large enterprise financial services company is based on a December 2018 survey of UserTesting customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“A streamlined solution to hold user interviews that ensures we reach a wide number of individuals. Scheduling interviews for our prototypes took 10-12 days before. With UserTesting, that time has decreased to hours.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select UserTesting:

  • Challenges experienced prior to UserTesting:
    • Difficulty scheduling user interviews in a timely manner and ensure a high show rate (users in studies would call out at the last minute).

Use Case

The key features and functionalities of UserTesting that the surveyed company uses:

  • Have employed UserTesting to accomplish the following:
    • Validate prototypes or early product ideas for rapid iteration
    • Better understand the customer journey or path to purchase

Results

The surveyed company achieved the following results with UserTesting:

  • Benefits realized by relying on UserTesting to insert human insights into their products and processes:
    • Better product-market fit
    • Faster time to market
    • Faster, more confident decision-making
    • Cost savings compared to alternative solutions or methods
  • UserTesting’s impact on the following metrics:
    • Increased team productivity: >50%
    • Decreased operational costs: >50%
  • UserTesting capabilities compared to the competition:
    • Speed of test completion: best in class
    • Scalability of solution: best in class
    • Product/new feature innovation: best in class
    • Product ease of use: best in class
    • Usefulness of insights: significantly better
  • Outcomes achieved with UserTesting over the past 12 months:
    • Successfully launch a new product or service offering
    • Identify “quick wins” that, once addressed, led to fast ROI
  • Benefits gained by doing remote interviews using Live Conversation:
    • Gain face-to-face conversation with customers at a fraction of the cost
    • Connect with the specific audiences they are looking to talk to—without complicated recruitment
    • Conduct interviews as early as that same day—instead of waiting weeks
  • UserTesting helps their organization to do the following:
    • Improve customer experience: strongly agree
    • Be more customer-centric: strongly agree
    • Quickly, successfully innovate: strongly agree
    • Develop customer empathy: strongly agree
    • Make faster, better decisions: strongly agree

UserTesting Customer Fact

Internet Brands, Inc.

Internet Brands, Inc. confirmed that UserTesting has increased team productivity by >10%.

UserTesting Customer Research

How strongly do you agree with each of the following statements about the outcomes that UserTesting enables, compared to other qualitative insight platforms?

Strongly agree Somewhat agree Neutral Somewhat disagree Strongly disagree

Better team collaboration
Fewer product failures
Deeper customer empathy
More satisfied customers
Lower operational costs

UserTesting Customer Research

92% Strongly/Somewhat agree UserTesting is the easiest to use.

When asked their agreement if UserTesing is easiest to use among the competition, organizations across multiple industries said:

Strongly agree: 75%
Somewhat agree: 17%
Neutral: 8%
Somewhat disagree: 0%
Strongly disagree: 0%

UserTesting Case Study

Canadian Tire Corporation

Introduction

This case study of a small business retail company is based on a December 2018 survey of UserTesting customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“More valuable insights.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select UserTesting:

  • Challenges experienced prior to UserTesting:
    • Struggling to effectively innovate

Use Case

The key features and functionalities of UserTesting that the surveyed company uses:

  • Have employed UserTesting to accomplish the following:
    • Validate prototypes or early product ideas for rapid iteration
    • Better understand the customer journey or path to purchase
    • To settle disagreements and drive process efficiencies
    • Perform competitive analysis

Results

The surveyed company achieved the following results with UserTesting:

  • Benefits realized by relying on UserTesting to insert human insights into their products and processes:
    • Faster, more confident decision-making
    • Higher customer satisfaction (e.g. NPS)
    • More successful product or feature releases

UserTesting Customer Fact

Slack

Slack Technologies, Inc. confirmed that UserTesting has increased team productivity by >50%.



More to Explore



About UserTesting

UserTesting allows you to capture the critical human insights you need to confidently deliver what customers want AND expect -- in just a few short hours. With UserTesting you can: Find and connect with the exact audience you need. Create a specific study or experiment that will yield the most useful insights for YOU. Capture and spotlight meaningful reactions and responses from your test subjects

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