TechValidate Research on Impact Trackonomics by Impact

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1 Published TechFact

2 Published Charts

11 Published Case Studies



Selected Research Highlights


Trackonomics by Impact Case Study

Medium Enterprise Consumer Services Company

Introduction

This case study of a medium enterprise consumer services company is based on a September 2022 survey of Trackonomics by Impact customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“I think the Trackonomics product has a ton of potential and is powerful, but there are still some holes in reporting that make it challenging to use as a source of truth for affiliate management. The UI leaves more to be desired – there have been several somewhat simple data visualizations that I’ve hoped to accomplish within the interface that isn’t currently possible.”

“The link scanner is a very helpful tool, as is the chrome extension for our writers/editors.”

“We didn’t really evaluate other vendors when choosing Trackonomics.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Trackonomics by Impact:

  • To what degree were you experiencing the following challenges prior to working with Trackonomics?
    • Disparate data: Always
    • Broken links (404’s): Sometimes
    • Insufficient page-level analytics: Frequently
    • Out-of-stock links: Sometimes
    • API integrations with multiple platforms/networks: Never

Use Case

The key features and functionalities of Trackonomics by Impact that the surveyed company uses:

  • What kind of publisher are you: Commerce Content/ Review
  • They have been a customer of Trackonomics for 1-2 Years.

How often do you use the following Trackonomics features?

  • Affiliate data & aggregation: Frequently
  • Linkscanner: Sometimes
  • Page-level revenue attribution: Frequently
  • Cross-channel analytics: Rarely
  • Chrome extension: Frequently

“We use Trackonomics to report on affiliate revenue (we try to at the page level but are still missing AMP data which makes it a bit challenging).
We also use the chrome extension to create affiliate links (our writers all use it). "

Results

The surveyed company achieved the following results with Trackonomics by Impact:

  • After implementing Trackonomics, they increased their number of conversions by 0-9%.
  • Confirmed that Trackonomics’ products has met their needs well.

Trackonomics Case Study

Reviewed (internal use only)

Introduction

This case study of a medium enterprise media & entertainment company is based on a July 2022 survey of Trackonomics customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Before joining Trackonomics we had a very limited view of our page-level performance. Shortly after deploying the solution, we gained insight into the performance of over 20K stories on our site.”

“I absolutely would recommend Trackonomics. Trackonomics has been a godsend for getting us access to data we would not be able to access without a huge resource investment on our side. The team has also been incredibly flexible and responsive.”

Challenges

To what degree were you experiencing the following challenges:

  • Disparate data: Always
  • Broken links (404’s): Frequently
  • Insufficient page-level analytics: Always
  • Out-of-stock links: Frequently
  • API integrations with multiple platforms/networks: Always

What made you choose Trackonomics over other vendors?
“We needed a partner with the ability to aggregate our affiliate data across many merchant platforms, and to give us access to that data so it could be integrated into our business intelligence infrastructure. Trackonomics was the only partner that could offer the breadth of services that we needed.”

Use Case

What kind of publisher are you: Commerce Content/ Review

They have been a customer of Trackonomics for more than a year.

How often do you use the following Trackonomics features:

  • Affiliate data & aggregation: Always
  • Linkscanner: Sometimes
  • Page-level revenue attribution: Always
  • Cross-channel analytics: Sometimes
  • Chrome extension: Always

“We use Trackonomics as a data aggregator. While we do use the dashboards available in the platform, the greatest value is Trackonomics’ integrations with their many merchant partners. Their ability to get that data, and compliment it with the data collected via Funnel Relay, allows us to merge that with our CMS and site-side data from Google Analytics to give us an end-to-end view of how our stories perform. This allows us to focus our resources on content that our audience values while maximizing our revenue stream.”

Results

The surveyed company achieved the following results with Trackonomics:

  • After implementing Trackonomics, they increased their number of conversions by 10-24%.
  • When asked how well Trackonomics’ products meet their needs, they said Very well.

Trackonomics by Impact Customer Research

How much did you save in lost revenue per quarter by automatically detecting and replacing broken links with Trackonomics Link Scanner?

0-9%: 67%
10-24%: 33%
25-49%: 0%
50-74%: 0%
75% +: 0%

Trackonomics Customer Research

By how much did you increase your number of conversions after implementing Trackonomics?

75% +: 14%
50-74%: 7%
25-49%: 0%
10-24%: 14%
0-9%: 64%

Trackonomics Customer Review

5/5 Stars

How our organization uses Trackonomics:

We use Trackonomics as a data aggregator. While we do use the dashboards available in the platform, the greatest value is Trackonomics’ integrations with their many merchant partners. Their ability to get that data, and compliment it with the data collected via Funnel Relay, allows us to merge that with our CMS and site side data from Google Analytics to give us an end to end view of how our stories perform. This allows us to focus our resources on content that our audience values, while maximizing our revenue stream.

Would you recommend Trackonomics?

I absolutely would recommend Trackonomics. Again, Trackonomics has been a godsend with respect to getting us access to data we would not be able to access without a huge resource investment on our side. The team has also been incredibly flexible and responsive.



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About Impact Trackonomics by Impact

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