TopSpot Internet Marketing Customer Research
The Customer Journey for Industrial Companies
On average, how many times will you visit a potential supplier/vendor’s website before moving forward with a quote request or purchase?
TopSpot Internet Marketing Customer Research
When contacting a potential supplier/vendor over the phone, how long would you wait on hold before abandoning the call?
TopSpot Internet Marketing Customer Research
When searching online, how do you typically refine your search phrase to better find what you’re looking for?
Brand (ex: TOSHIBA Motor) |
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Material (ex: STAINLESS STEEL pipe) |
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Type (ex: PNEUMATIC brakes) |
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Application or Industry (ex: shot peening for AUTOMOTIVE parts) |
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Size or Shape (ex: 3 TON air chiller or ROUND stainless bar) |
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SKU or Part Number |
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Requirement (ex: ISO 6072 elastomer) |
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TopSpot Internet Marketing Customer Research
In today’s environment, what company qualities are most important to you when researching new vendors or products for business purposes?
Quality of product |
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Customer service |
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Price |
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Experience |
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Fast turnaround time |
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Up and coming new business (new ideas, new products) |
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Diversity/inclusion |
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Community involvement/impact |
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TopSpot Internet Marketing Customer Research
In today’s environment, what website qualities are most important to you when researching new vendors or products for business purposes?
Easy to Use |
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Content that Speaks to Your Specific Needs |
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Intuitive Navigation (Filter Options, Products are Easy to Find, etc.) |
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Supporting Technical Information |
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Easy to Use on Phones & Tablets |
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Video Demos or How-Tos |
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Custom Quote or eCommerce Functionality |
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Chat Functionality |
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TopSpot Internet Marketing Customer Research
Compared to last year, how often have you used the forms of video in the ways listed below throughout your buying process?
More often than last year Less often than last year The same as last year
Viewing Product Demos |
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Online Facility Tours |
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Attending Online Events (Webinars, for example) |
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Video Conferencing for Sales Calls |
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TopSpot Internet Marketing Customer Research
When considering a potential vendor, what type of content is important to you and your decision-making process?
Pricing or Technical Information |
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Reviews & Testimonials |
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Case Studies & White Papers |
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Video Content |
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In-Person Events or Tradeshows |
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Blog Posts |
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Email Newsletters |
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Social Media Content |
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eBooks/Guides |
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Webinars |
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TopSpot Internet Marketing Customer Research
When searching online, how do you typically refine your search phrase to better find what you’re looking for?
Brand (ex: TOSHIBA Motor) |
|
|
Material (ex: STAINLESS STEEL pipe) |
|
|
Type (ex: PNEUMATIC brakes) |
|
|
Application or Industry (ex: shot peening for AUTOMOTIVE parts) |
|
|
Size or Shape (ex: 3 TON air chiller or ROUND stainless bar) |
|
|
SKU or Part Number |
|
|
Requirement (ex: ISO 6072 elastomer) |
|
TopSpot Internet Marketing Customer Research
When searching online, how do you typically refine your search phrase to better find what you’re looking for?
Brand (ex: TOSHIBA Motor) |
|
|
Size or Shape (ex: 3 TON air chiller or ROUND stainless bar) |
|
|
SKU or Part Number |
|
|
Material (ex: STAINLESS STEEL pipe) |
|
|
Application or Industry (ex: shot peening for AUTOMOTIVE parts) |
|
|
Requirement (ex: ISO 6072 elastomer) |
|
|
Type (ex: PNEUMATIC brakes) |
|
TopSpot Internet Marketing Customer Research
When sourcing a potential vendor, what would cause you to leave the website and not consider them all together?
Difficult to Navigate |
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No Contact Information |
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Unprofessional Website |
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Hard to Read Text |
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Lack of Message |
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Intrusive Live Chat Feature |
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Stock Photos |
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TopSpot Internet Marketing Customer Research
What types of challenges was your company facing prior to choosing to work with TopSpot Internet Marketing?
Insufficient Online Presence |
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Poor Lead Quality |
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Lack of ROI with Previous Efforts |
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Lack of Understanding of Online Marketing |
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Incomplete Analytics / Website Data |
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Outdated or Ineffective Website |
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Unhappy with Previous Agencies |
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TopSpot Internet Marketing Customer Research
Which of the following unique approaches were important to you when choosing to work with TopSpot?
Google Partner |
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Collaborative Team Approach |
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Comprehensive Reporting |
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Knowledge / Experience in Industrial / B2B Space |
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Discussing Post-Conversion Behavior (The Lifetime Value of a Customer) |
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The Number of Years TopSpot Has Been in Business |
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TopSpot Internet Marketing Customer Research
When considering a potential vendor, what type of content is important to you and your decision making process?
Technical Information |
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Pricing Information |
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Reviews / Testimonials |
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Thorough Contact Information |
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Video Content |
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Case Studies / White Papers |
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Blog Posts |
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