TechValidate Research on TopSpot Internet Marketing

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TopSpot Internet Marketing Customer Research

Technical Information is Crucial for Industrial Buyers

When considering a potential vendor, what type of content is important to you and your decision-making process?

Pricing or Technical Information
78%
Reviews & Testimonials
60%
Case Studies & White Papers
33%
Video Content
33%
In-Person Events or Tradeshows
24%
Blog Posts
19%
eBooks/Guides
15%
Email Newsletters
13%
Social Media Content
12%
Webinars
7%
Other
7%
Source: TechValidate survey of 67 users of TopSpot Internet Marketing. Sample comprised of Automotive & Transport, Chemicals, Energy & Utilities, Environmental Services & Equipment, Industrial Manufacturing, Metals & Mining, Telecommunications Services, Transportation Services, and Wholesale Distribution customers.
Validated
  Published: Aug. 6, 2020   TVID: C86-B84-0A5




About This Data

This data was sourced directly from verified users of TopSpot Internet Marketing by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

Respondent Details


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