TechValidate Research on TopSpot Internet Marketing


Case Study: Small Business Construction Company

Introduction

This case study of a small business construction company is based on a April 2015 survey of TopSpot Internet Marketing customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“TopSpot Internet Marketing understands my business goals and I consider them a partner in my business.”

Challenges

  • Faced the following marketing challenges when choosing TopSpot Internet Marketing as a digital partner:
    • An insufficient online presence
    • A lack of understanding of digital marketing
    • Incomplete analytics/website data
  • Faced the following website challenges when choosing TopSpot Internet Marketing as a digital partner:
    • An outdated website
    • An ineffective website
    • A non mobile-friendly website
    • A lack of call to action
    • Spam issues

Use Case

  • Values the following solutions from TopSpot Internet Marketing:
    • Paid Search Strategies
    • Search Engine Optimization Strategies
    • Analytics/Reporting Data
    • Website Development and Design
  • Values the following unique approaches of TopSpot Internet Marketing:
    • Collaborative team approach
    • Understanding of their business’ goals
    • Availability to discuss their comprehensive analyses
    • Approach on educating clients about digital marketing
    • Development of new marketing/website strategies and ideas for business development

Results

  • Experienced the following as a result of TopSpot Internet Marketing strategies and solutions:
    • Increased quality leads
    • Increased online visibility
    • Increased revenue
    • Achieved a better understanding of internet marketing




About This Data

This data was sourced directly from verified users of TopSpot Internet Marketing by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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