TechValidate Research on TopSpot Internet Marketing

TechValidate Customer Research Library / TopSpot Internet Marketing / Case Studies /

Case Study: Small Business Industrial Manufacturing Company

Introduction

This case study of a small business industrial manufacturing company is based on a April 2015 survey of TopSpot Internet Marketing customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

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“TopSpot Internet Marketing understands my business goals and I consider them a partner in my business.”

“Our leads on our website have increased by 233% in the past year. We have seen incredible and immediate increases in web visibility, and our website is more comprehensive and functional.”

Challenges

Faced the following marketing challenges before choosing TopSpot Internet Marketing:

  • An insufficient online presence
  • Poor lead quality
  • A lack of understanding of digital marketing
  • Incomplete analytics/website data
  • A lack of customer engagement
  • Little or no return on their investment

Faced the following website challenges before choosing TopSpot Internet Marketing:

  • An outdated website
  • An ineffective website
  • A non mobile-friendly website
  • A lack of call to action
  • Spam issues
  • Duplicate content

Use Case

TopSpot Internet Marketing Services:

  • Paid Search (PPC) Strategies
  • Search Engine Optimization (SEO) Strategies
  • Analytics/Reporting Data
  • Website Development and Design

Values the following unique approaches of TopSpot Internet Marketing:

  • Collaborative team approach
  • Understanding of their business’ goals
  • Availability to discuss their comprehensive analyses
  • Knowledge of the industrial/B2B space
  • Development of new marketing/website strategies and ideas for business development

Results

Experienced the following as a result of TopSpot Internet Marketing strategies and solutions:

  • Increased quality leads
  • Increased online visibility (Ads, Rankings)
  • Achieved a better understanding of internet marketing
  • Noticed an impact on their business immediately after implementing their TopSpot Internet Marketing strategy.
  • Increased their quality leads by 200-300% since implementing TopSpot Internet Marketing.

Company Profile

The company featured in this case study asked to have its name publicly blinded because publicly endorsing vendors is against their policies.

TechValidate stands behind the authenticity of this data.

Company Size:
Small Business

Industry:
Industrial Manufacturing

About TopSpot Internet Marketing

Started in 2003 with 5 original team members, TopSpot has been one of the fastest growing search marketing firms in Houston, Texas. With over 75 employees based in the home office and 20 sales representatives around the country, TopSpot’s current customer base exceeds 700.

Learn More:

TopSpot Internet Marketing

Source: TechValidate survey of a Small Business Industrial Manufacturing Company
Validated
  Published: Dec. 20, 2016   TVID: 6B8-EE5-DA3




About This Data

This data was sourced directly from verified users of TopSpot Internet Marketing by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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