TechValidate Research on TerrAlign Sales Territory Optimization

These pages present data that TechValidate has sourced via direct research with verified customers and users of TerrAlign Sales Territory Optimization. TechValidate stands behind the authenticity of all published data. Learn more »

192 Customers Surveyed

1,465 Data Points Collected

36 Published TechFacts

4 Published Charts

29 Published Case Studies

Selected Research Highlights

The time saving, ease of adjusting alignments, and overall increased productivity for the sales operations team we experienced with TerrAlign was a huge factor. In addition, the organization was able to view optimal alignments and make better fact based decisions in creating the realignment.

Business Professional, Global 500 Professional Services Company

Decline in Realignment Time with TerrAlign

How long did an annual (or major) realignment process take, end-to-end prior to rolling out TerrAlign, versus how long it takes now, using TerrAlign?

S 1 Day S 2-7 Days S 1-3 Weeks S 3-5 Weeks S Greater than 5 Weeks

Before TerrAlign
With TerrAlign

TerrAlign Sales Territory Optimization Case Study

Thomson Financial


This case study of Thomson Financial is based on an August 2016 survey of TerrAlign Sales Territory Optimization customers by TechValidate, a 3rd-party research service.

“We have been able to put the optimal number of reps in the field to ensure less time lost driving while ensuring the best sales.”


The business challenges that led the profiled company to evaluate and ultimately select TerrAlign Sales Territory Optimization:

  • Top purchasing drivers for buying the TerrAlign solution:
    • To reduce management time in the territory alignment process
    • To strategically make plans for using sales resources to their fullest
    • To gain the ability to systematically include field managers into the realignment process
  • Evaluated the following sales territory management vendors prior to selecting TerrAlign:
    • Proalign
    • Alignstar
    • Tactician

Use Case

The key features and functionalities of TerrAlign Sales Territory Optimization that the surveyed company uses:

  • Used the following solution / process prior to deploying TerrAlign:
    • No prior process
  • Rates the following TerrAlign capabilities compared to the competition:
    • Performance: better
    • Ease of use: significantly better
    • Optimization: significantly better
    • Manual realignment tools: best in class
    • Reporting: not better


The surveyed company achieved the following results with TerrAlign Sales Territory Optimization:

  • Solved the following challenges after deploying the TerrAlign solution:
    • Improved the efficiency of their sales force
    • Reduced the time spent in the sales planning process
    • Ensured that the right accounts are assigned to the right reps in the CRM

Reduce Time Spent on Sales Planning with TerrAlign

41% of surveyed sales organizations reduced time spent in the sales planning process after deploying the TerrAlign solution.

Case Study: Small Business Consumer Products Company


This case study of a small business consumer products company is based on a August 2012 survey of TerrAlign Sales Territory Optimization customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“TerrAlign helped us to understand the opportunity that was out there; putting our field people in front of the best potential accounts. When we have new hires and a call guide ready made for them, its the best.”


  • Solved the following challenges by deploying TerrAlign:
    • Improved efficiency of the sales force
  • Top purchasing drivers for buying the TerrAlign solution:
    • Reduce time in managing the territory alignment process
    • Reduce needed headcount to cover accounts
    • Strategically plan to use sales resources to their fullest
    • Fill the gap in existing Mapping technology
    • Fill the gap in CRM functionality

Use Case

  • Used the following solutions/processes before deploying TerrAlign:
    • Nothing- territories evolved, field managers went on gut feel
    • Spreadsheets
    • A homegrown solution
  • Leverages the following applications in conjunction with TerrAlign:
    • Salesforce
    • Microsoft CRM
    • SAP CRM


  • Selected TerrAlign over the following vendors:
    • ZS Associates
    • Another consulting firm
    • Cozmix
  • Views the following TerrAlign capabilities as stronger than the competition:
    • Performance
    • Ease of use
    • Scalability
    • Reporting
    • Optimization
    • Manual realignment tools
  • Paid back investment in TerrAlign in 3-6 months.
  • Change in revenues and sales headcount change since starting using TerrAlign:
    • Revenue: Increased 11-25%
  • Time spent on annual (or major) realignment processes before and after rolling out TerrAlign:
    • Before TerrAlign: 1-3 Weeks
    • With TerrAlign: 2-7 Days

TerrAlign Stands Above the Competition

Which TerrAlign capabilities do you view as stronger than those from competitors?

Ease of use
Manual realignment tools
Web-based realignment capabilities
Integration to other systems

More to Explore

About TerrAlign Sales Territory Optimization

The TerrAlign Group delivers Sales Resource Optimization solutions for customers, across all industries. Having developed the first products in the market they continue to innovate.

TerrAlign Sales Territory Optimization Website   TerrAlign Website