TechValidate Research on TerrAlign Sales Territory Optimization

These pages present data that TechValidate has sourced via direct research with verified customers and users of TerrAlign Sales Territory Optimization. TechValidate stands behind the authenticity of all published data. Learn more »

192 Customers Surveyed

1,465 Data Points Collected

37 Published TechFacts

4 Published Charts

31 Published Case Studies

Selected Research Highlights

TerrAlign Stands Above the Competition

Which TerrAlign capabilities do you view as stronger than those from competitors?

Ease of use
Manual realignment tools
Web-based realignment capabilities
Integration to other systems

TerrAlign Sales Territory Optimization Case Study

Next Gear Capital


This case study of NextGear Capital is based on a September 2016 survey of TerrAlign Sales Territory Optimization customers by TechValidate, a 3rd-party research service.

“Major savings in time with realignments, aligning to size and scope required has been excellent.”


The business challenges that led the profiled company to evaluate and ultimately select TerrAlign Sales Territory Optimization:

  • Top purchasing driver for buying the TerrAlign solution:
    • To reduce management time in the territory alignment process

Use Case

The key features and functionalities of TerrAlign Sales Territory Optimization that the surveyed company uses:

  • Used the following solution / process prior to deploying TerrAlign:
    • A homegrown solution
    • Microsoft Mappoint
    • Google Maps
  • Rates the following TerrAlign capabilities compared to the competition:
    • Performance: significantly better
    • Ease of use: significantly better
    • Optimization: significantly better
    • Manual realignment tools: significantly better
    • Reporting: better


The surveyed company achieved the following results with TerrAlign Sales Territory Optimization:

  • Solved the following challenges after deploying the TerrAlign solution:
    • Improved the efficiency of their sales force
    • Gained the ability to compete in desired markets by having sufficient resources in the right places
    • Reduced time spent making field manager change requests
    • Ensured that the right accounts are assigned to the right reps in the CRM
  • Saw a return on their investment with TerrAlign in 0-6 months.

Decline in Realignment Time with TerrAlign

How long did an annual (or major) realignment process take, end-to-end prior to rolling out TerrAlign, versus how long it takes now, using TerrAlign?

S 1 Day S 2-7 Days S 1-3 Weeks S 3-5 Weeks S Greater than 5 Weeks

Before TerrAlign
With TerrAlign

Long Term Benefits

TerrAlign has allowed us to build territories using a much more complex logic, vs simply zip code ranges, and perform the analysis for territory balancing, improved coverage, call frequency and workload, and what if scenarios.

This would have been impossible to manage without a tool like TerrAlign. We love the support team at TerrAlign, and we have subscribed to their market research data over a number of years which helps complete the package.

Project Manager, Medium Enterprise Consumer Products Company

Case Study: Large Enterprise Consumer Products Company


This case study of a large enterprise consumer products company is based on a August 2012 survey of TerrAlign Sales Territory Optimization customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“In using TerrAlign, the ability to include a call frequency and duration matrix were invaluable in the complete redesign of our specialty sales organization. The ability to determine sales coverage through travel time estimates helped determine territories and the number of sales reps. Additionally, being able to to manually adjust territories in a matter of seconds really helped in the process.”


  • Solved the following challenges by deploying TerrAlign:
    • Improved efficiency of the sales force
    • Improved ability to compete in desired markets by having sufficient resources in the right place
    • Ensured that the right accounts are assigned to right reps in CRM
  • Top purchasing drivers for buying the TerrAlign solution:
    • Reduce time in managing the territory alignment process
    • Strategically plan to use sales resources to their fullest
    • Fill the gap in existing Mapping technology
    • Systematically include field managers into the realignment process

Use Case

  • Used the following solutions/processes before deploying TerrAlign:
    • Spreadsheets
  • Leverages the following applications in conjunction with TerrAlign:
    • jba, Diver


  • Selected TerrAlign over the following vendors:
    • Alignstar
  • Views the following TerrAlign capabilities as stronger than the competition:
    • Ease of use
    • Optimization
    • Manual realignment tools
    • Web-based realignment capabilities
  • Paid back investment in TerrAlign in 12-18 months.
  • Change in revenues and sales headcount change since starting using TerrAlign:
    • Revenue: Increased 11-25%
    • Sales Headcount: Declined
  • Time spent on annual (or major) realignment processes before and after rolling out TerrAlign:
    • Before TerrAlign: Greater than 5 Weeks
    • With TerrAlign: 3-5 Weeks

TerrAlign Sales Territory Optimization Customer Statistic

TerrAlign Used with Salesforce

76% of surveyed sales organizations use in conjunction with TerrAlign.


More to Explore

About TerrAlign Sales Territory Optimization

The TerrAlign Group delivers Sales Resource Optimization solutions for customers, across all industries. Having developed the first products in the market they continue to innovate.

TerrAlign Sales Territory Optimization Website   TerrAlign Website