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TechValidate Research on E*TRADE Advisor Services

These pages present data that TechValidate has sourced via direct research with verified customers and users of E*TRADE Advisor Services. TechValidate stands behind the authenticity of all published data. Learn more »



318 Customers Surveyed

3,020 Data Points Collected

49 Published TechFacts

41 Published Charts

7 Published Case Studies



Selected Research Highlights


E*TRADE Advisor Services Customer Research

Prior to working with E*TRADE Advisor Services, what prompted you to look for another custodian?

Faster, more efficient trade execution
34%
Easier model management
79%
Better account management (reporting, fees)
59%
A better service model
48%
A partner who would not compete with me
52%

E*TRADE Advisor Services Customer Testimonial

The ease of running model portfolios at E*TRADE Advisor Services is tremendous. Trading and rebalancing are so easy.

Rollyn Wild, Chief Executive Officer, Advisers Investment Management

E*TRADE Advisor Services Case Study

Reservoir Financial

Introduction

This case study of Reservoir Financial is based on a May 2017 survey of E*TRADE Advisor Services customers by TechValidate, a 3rd-party research service.

“The E*TRADE Advisor Services platform has enabled me to switch from having all custom portfolios to using models. This efficiency has helped me take action faster in client accounts. It also allows me to have discretion within accounts so I can take action without calling clients first, and we value E*TRADE Advisor Services’ reporting features. Previously, we had spent a lot of time manually producing quarterly reports.”

“E*TRADE Advisor Services is responsive to my feedback. They quickly make my suggested improvements to their system and we appreciate that there is a dedicated rep helping us.”

Challenges

  • Reservoir Financial evaluated other custodians and ultimately selected E*TRADE Advisor Services because it was looking for:
    • Faster, more efficient trade execution
    • Easier model management
    • Better account management (reporting, fees, etc.)
    • A better service model
  • Since switching to E*TRADE Advisor Services, Reservoir Financial reports benefiting most from:
    • More efficient trade execution
    • Greater scalability of its business

Use Case

  • Reservoir Financial reports that the most valuable features of the E*TRADE Advisor Services platform include:
    • Faster, more efficient trade execution
    • A dedicated relationship manager
  • Reservoir Financial strongly agrees that the E*TRADE Advisor Services platform has helped it provide a better client experience.

Results

  • Reservoir Financial evaluated the following custodians and platforms before selecting E*TRADE Advisor Services:
    • TD Ameritrade
    • Pershing
    • SEI
    • Asset Mark
  • Reservoir Financial reports increasing operational efficiency by 21%-30% since switching to E*TRADE Advisor Services.
  • Reservoir Financial reports saving greater than 30 hours per month by using the E*TRADE Advisor Services platform.

E*TRADE Advisor Services Customer Research

When looking for new technology solutions to implement, what is the most important?

Ease of integration with other platforms I use
49%
Ease of use
28%
Cost
15%
Customer support from tech vendor
3%

E*TRADE Advisor Services Case Study

Michael MacDonald Financial Management

Introduction

This case study of Michael MacDonald Financial Management is based on a May 2017 survey of E*TRADE Advisor Services customers by TechValidate, a 3rd-party research service.

“Allows focus, which leads to efficiency.”

“You are good people, doing great work, allowing to do the best I can for my clients. Allowing them to live well, and having a blast doing it.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select E*TRADE Advisor Services:

  • Had the following criteria for a custodian software prior to working with E*TRADE Advisor Services:
    • Faster, more efficient trade execution
    • Easier model management
    • Better account management (reporting, fees, etc.)
    • A better service model
    • A partner who was not a competitor
  • Realized the following benefits from using the E*TRADE Advisor Services platform:
    • Multiple strategies/models in a single account
    • More efficient trade execution
    • More efficient account management
    • Greater scalability in their business
    • Better service and support

Use Case

The key features and functionalities of E*TRADE Advisor Services that the surveyed company uses:

  • Agrees the following are the most valuable features of the E*TRADE Advisor Services platform:
    • Multiple models/strategies in a single account
    • Faster, more efficient trade execution
    • Better account management (e.g. reporting, fee billing, etc.)
    • A non-competitive partnership (no retail business)
    • A dedicated relationship manager
  • Strongly agree that the E*TRADE Advisor Services platform has helped them provide a better client experience.

Results

The surveyed company achieved the following results with E*TRADE Advisor Services:

  • Evaluated the following vendors before purchasing E*TRADE Advisor Services:
    • TD Ameritrade
    • Pershing
    • SEI
  • Increased business operations efficiency by 41%-50% since switching to E*TRADE Advisor Services.
  • Saves 8 to 16 hours per month by using the E*TRADE Advisor Services platform.

E*TRADE Advisor Services Customer Statistic

Better Client Experience

97% of surveyed advisors agree that the E*TRADE Advisor Services platform has helped them provide a better client experience.

97%


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About E*TRADE Advisor Services

E*TRADE Advisor Services is the largest independent RIA custodian in the nation providing trading technology and back-office services to registered investment advisors. The technology platform provides unique benefits to RIAs including state-of-the-art, high-efficiency trading, specialized back office support for advisors who sell through representatives, a flexible, complete fee management program, and customized personal service.

E*TRADE Advisor Services Website   E*TRADE Advisor Services Website