Tango Card Research Charts

Tango Card Customer Research

Why do you send rewards, incentives, or payments?

Engage your employees	53%
Instill customer loyalty and retention	40%
Drive customer referrals and advocacy	17%
Acquire new customers	17%
Encourage wellness participation	25%
Increase research responses (survey/focus group)	40%
Disburse payments, transfers, or deposits	13%
Other	11%

Tango Card Customer Research

Which rewards do you use in your program?

Reward Link (US)	72%
Reward Link (international)	32%
Prepaid Visa or Mastercard	29%
Nonprofit donations	4%
Digital gift cards (US)	40%
Digital gift cards (international)	26%
Promo Link	3%

Tango Card Customer Research

While working with Tango Card, did you see an INCREASE in the following:

Yes No

Rewards delivered faster / more timely
Desired result

Tango Card Customer Research

While working with Tango Card, were you able to DECREASE the following:

Yes No

Time spent managing and fulfilling rewards
Cost of managing and fulfilling rewards

Tango Card Customer Research

How would you rate Tango Card?

	43%
	28%
	21%

Tango Card Customer Research

While working with Tango Card, were you able to DECREASE the following:

Yes No

Time spent managing and fulfilling rewards
Cost of managing and fulfilling rewards

Tango Card Customer Research

While working with Tango Card, did you see an INCREASE in the following:

Yes No

Engagement
Loyalty
Improved customer service/program support
Happier reward recipients
Rewards delivered faster / more timely

Tango Card Customer Research

Rewards Genius customers who switched from retail store gift card purchasing.

Why did you choose Rewards Genius to manage rewards in your rewards program? (select all that apply)

Time Savings	89%
Cost Savings	39%
Improved Reward Tracking	63%
Improved Spend Management	20%
Centralized Spend Management	37%
Ease of Use	85%
Improved Reward Experience	43%
Faster Reward Delivery	63%
To Use an Integration	11%
Customization Capabilities	17%
User Management	7%
Other	7%

Tango Card Customer Research

Rewards & Employee Engagement

In terms of employee engagement, how much has Tango Card helped with the following since implementation? Your best estimate will do.

0-20% 21-40% 41-60% 61-80% 81-100%

Reduction in time
Reduction in cost
Increase in desired result

Tango Card Customer Research

In regards to managing your program, how much has Tango Card helped with the following since implementation? Your best estimate will do.

0-20% 21-40% 41-60% 61-80% 81-100%

Reduction in time
Reduction in cost
Increase in desired result

Tango Card Customer Research

Who do you send rewards to?

Your Customers / Users	48%
Your Employees	33%
Research Participants	31%
Your Customers' Employees	9%
Your Customers' Customers	7%
Your Partners	5%
Your Customers' Partners	2%

Tango Card Customer Research

Consumer Acquisition/Engagement/Retention

In regards to managing your program, how much has Tango Card helped with the following since implementation?

0-20% 21-40% 41-60% 61-80% 81-100%

Reduction in time
Reduction in cost
Increase in desired result

Tango Card Customer Research

In regards to managing your program, how much has Tango Card helped with the following since implementation?

0-20% 21-40% 41-60% 61-80% 81-100%

Reduction in time
Reduction in cost
Increase in desired result

Tango Card Customer Research

Now that you work with Tango Card, what improvements have you experienced?

Reduction in time managing / fulfilling rewards	60%
Rewards delivered faster or on-time more	44%
Happier reward recipients	36%
Reduction in cost managing / fulfilling rewards	36%
Better program support from Tango Card	32%
Improved Customer Service	32%
More of our desired business result (increase in engagement, loyalty, etc.)	16%

Tango Card Customer Research

Before working with Tango Card, did you experience any of the following challenges?

We spent a lot of time purchasing and fulfilling incentives	59%
Struggled with tracking / handling lost rewards	56%
Reward selection was limited	52%
It took too long for rewards to be delivered	44%
High fees/costs associated with fulfilling rewards	37%
Customer support for reward recipients was lacking	33%
Program support from reward provider was lacking	19%
Reward selection did not fit our program	11%

Tango Card Customer Research

Prior to Tango Card, how were you fulfilling rewards?

We processed check / deposits/disbursements ourselves	45%
We had another fulfillment partner	35%
We purchased digital rewards and fulfilled ourselves	32%
We purchased physical rewards and fulfilled ourselves	32%
We did not send rewards	10%

Tango Card Customer Research

Which rewards do you use in your program?

Gift cards	94%
Cash cards - e.g paypal, visa, bitcoin	45%
Nonprofit donations	26%

Tango Card Customer Research

How do you work with Tango Card?

Bulk order through Blast Rewards	71%
Integrated with RaaS API	23%
Order through Rewards Genius Web Portal	16%
Order a file of reward codes	13%
Tango Card is integrated into a platform that I use	10%

Tango Card Customer Research

In regards to managing your program, how much has Tango Card helped with the following since implementation? Your best estimate will do.

0-20% 21-40% 41-60% 61-80% 81-100%

Reduction in time
Reduction in cost
Increase in desired result

Tango Card Customer Research

Now that you work with Tango Card, what improvements have you experienced?

Reduction in time managing/fulfilling rewards	80%
Reduction in cost managing/fulfilling rewards	60%
More of our desired business result (increase in engagement, loyalty, etc.)	25%
Improved Customer Service	45%
Happier reward recipients	45%
Rewards delivered faster or on-time more	60%
Better program support from Tango Card	30%

Tango Card Customer Research

Before working with Tango Card, did you experience any of the following challenges?

We spent a lot of time purchasing and fulfilling incentives	70%
High fees/costs associated with fulfilling rewards	35%
Struggled with tracking/handling lost rewards	50%
It took too long for rewards to be delivered	35%
Customer support for reward recipients was lacking	40%
Program support from reward provider was lacking	20%
Reward selection was limited	55%
Reward selection did not fit our program	10%

Tango Card Customer Research

Prior to Tango Card, how were you fulfilling rewards?

We did not send rewards	9%
We processed check/deposits/disbursements ourselves	36%
We purchased physical rewards and fulfilled ourselves	18%
We purchased digital rewards and fulfilled ourselves	55%
We had another fulfillment partner	27%

Tango Card Customer Research

Which rewards do you use in your program?

Gift cards	100%
Nonprofit donations	18%
Cash cards - e.g paypal, visa, bitcoin	41%

Tango Card Customer Research

How do you work with Tango Card?

Order through Rewards Genius Web Portal	14%
Bulk order through Blast Rewards	50%
Order a file of reward codes	5%
Integrated with RaaS API	36%
Tango Card is integrated into a platform that I use	18%

Tango Card Customer Research

Why do you send rewards (what is your desired business result)?

Consumer/Customer Engagement	44%
Employee Engagement	33%
Payment Disbursement	22%
Customer Loyalty	21%
Referrals	19%
Wellness Engagement	10%
Acquisition/Offer/Rebate	8%
Channel Management	1%

Tango Card Customer Research

How do you work with Tango Card?

Order through Rewards Genius Web Portal

100%

Tango Card Customer Research

In regards to managing your program, how much has Tango Card helped with the following since implementation? Your best estimate will do.

0-20% 21-40% 41-60% 61-80% 81-100%

Reduction in time
Reduction in cost
Increase in desired result

Tango Card Customer Research

Now that you work with Tango Card, what improvements have you experienced?

Reduction in time managing/fulfilling rewards	67%
Reduction in cost managing/fulfilling rewards	50%
More of our desired business result (increase in engagement, loyalty, etc.)	50%
Improved Customer Service	33%
Happier reward recipients	50%
Rewards delivered faster or on-time more	67%
Better program support from Tango Card	17%

Tango Card Customer Research

Before working with Tango Card, did you experience any of the following challenges?

We spent a lot of time purchasing and fulfilling incentives	71%
High fees/costs associated with fulfilling rewards	29%
Struggled with tracking/handling lost rewards	43%
It took too long for rewards to be delivered	43%
Customer support for reward recipients was lacking	29%
Program support from reward provider was lacking	14%
Reward selection was limited	43%

Tango Card Customer Research

Prior to Tango Card, how were you fulfilling rewards?

We did not send rewards	14%
We processed check/deposits/disbursements ourselves	43%
We purchased physical rewards and fulfilled ourselves	43%
We purchased digital rewards and fulfilled ourselves	43%

TechValidate Research on Tango Card

65 Charts – Page 1 of 3

Rewards Genius customers who switched from retail store gift card purchasing.

Rewards & Employee Engagement

Consumer Acquisition/Engagement/Retention