TechValidate Research on Tango Card


Tango Card Case Study

Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on an October 2016 survey of Tango Card customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We are a rewards program for business travelers. The rewards serve as an incentive for them to change their behavior. "

“Tango Card powers the gift card portion of our platform. "

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Tango Card:

  • Fulfilled rewards the following way prior to using Tango Card:
    • Used another fulfillment partner to fulfill rewards
  • Faced the following reward fulfillment challenges before working with Tango Card:
    • Spent a lot of time purchasing and fulfilling incentives
    • Dealt with high fees/costs associated with fulfilling rewards
    • Struggled with tracking/handling lost rewards
    • Took too long for rewards to be delivered
    • Lacked customer support for reward recipients

Use Case

The key features and functionalities of Tango Card that the surveyed company uses:

  • Sends rewards to the following people:
    • Their customers/users
  • Works with Tango Card in the following way:
    • Integrating with RaaS API
  • Uses the following rewards in their program:
    • Gift cards
    • Nonprofit donations
    • Cash cards – e.g PayPal, Visa, bitcoin

Results

The surveyed company achieved the following results with Tango Card:

  • Sends rewards to improve the following areas:
    • Consumer/customer engagement
  • Benefited in the following ways as a result of working with Tango Card:
    • Reduced the time to manage/fulfill rewards
    • Reduced the cost to manage/fulfill rewards
    • Improved Customer Service
    • Delivered rewards faster and on-time more
    • Received better program support
  • Improved their rewards program in the following ways since implementing Tango Card:
    • Reduced the amount of time: 41-60%
    • Reduced the cost of: 0-20%
    • Increased their desired results related to: 61-80%




About This Data

This data was sourced directly from verified users of Tango Card by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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