TechValidate Research on Tango Card


Tango Card Case Study

Medium Enterprise Computer Software Company

Introduction

This case study of a medium enterprise computer software company is based on an October 2016 survey of Tango Card customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Tango Card:

  • Fulfilled rewards in the following way prior to using Tango Card:
    • Purchased physical rewards and fulfilled themselves
  • Faced the following reward fulfillment challenge before working with Tango Card:
    • Had a reward selection that was limited

Use Case

The key features and functionalities of Tango Card that the surveyed company uses:

  • Sends rewards to the following people:
    • Their customers / users
  • Works with Tango Card in the following way:
    • Bulk ordering through Blast Rewards
  • Uses the following rewards in their program:
    • Gift cards

Results

The surveyed company achieved the following results with Tango Card:

  • Sends rewards to improve the following areas:
    • Consumer / customer engagement
    • Customer loyalty
  • Benefited in the following ways as a result of working with Tango Card:
    • Reduced the time to manage / fulfill rewards
    • Increased reward recipient happiness
    • Delivered rewards faster and on-time more




About This Data

This data was sourced directly from verified users of Tango Card by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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