TechValidate Research on Tango Card


Tango Card Case Study

Large Enterprise Consumer Services Company

Introduction

This case study of a large enterprise consumer services company is based on an October 2016 survey of Tango Card customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Tango Card:

  • Fulfilled rewards in the following ways prior to using Tango Card:
    • Used another fulfillment partner to fulfill rewards
  • Faced the following reward fulfillment challenges before working with Tango Card:
    • Spent a lot of time purchasing and fulfilling incentives
    • Dealt with high fees/costs associated with fulfilling rewards
    • Took too long for rewards to be delivered
    • Had a reward selection that was limited
    • Had a reward selection that did not fit their program

Use Case

The key features and functionalities of Tango Card that the surveyed company uses:

  • Sends rewards to the following people:
    • Their customers/users
  • Works with Tango Card in the following ways:
    • Bulk ordering through Blast Rewards
  • Uses the following rewards in their program:
    • Gift cards

Results

The surveyed company achieved the following results with Tango Card:

  • Sends rewards to improve the following areas:
    • market research panel
  • Benefited in the following ways as a result of working with Tango Card:
    • Reduced the time to manage/fulfill rewards
    • Reduced the cost to manage/fulfill rewards
    • Improved Customer Service
    • Delivered rewards faster and on-time more
  • Improved their rewards program in the following ways since implementing Tango Card:
    • Reduced the amount of time: 0-20%
    • Reduced the cost by: 0-20%
    • Increased their desired results by: 0-20%




About This Data

This data was sourced directly from verified users of Tango Card by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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