TechValidate Research on Tango Card


Tango Card Case Study

Small Business Real Estate Company

Introduction

This case study of a small business real estate company is based on a November 2016 survey of Tango Card customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Immediate incentives to our teams has created higher productivity.”

“Increased productivity, resident and employee appreciation, and time savings.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Tango Card:

  • Fulfilled rewards in the following ways prior to using Tango Card:
    • Purchased physical rewards and fulfilled themselves
  • Faced the following reward fulfillment challenges before working with Tango Card:
    • Spent a lot of time purchasing and fulfilling incentives
    • Dealt with high fees/costs associated with fulfilling rewards
    • Took too long for rewards to be delivered

Use Case

The key features and functionalities of Tango Card that the surveyed company uses:

  • Sends rewards to the following people:
    • Their employees
    • Their customers/users
  • Works with Tango Card in the following ways:
    • Bulk ordering through Blast Rewards
  • Uses the following rewards in their program:
    • Gift cards

Results

The surveyed company achieved the following results with Tango Card:

  • Sends rewards to improve the following areas:
    • Employee engagement
    • Customer loyalty
    • Referrals
  • Benefited in the following ways as a result of working with Tango Card:
    • Reduced the time to manage/fulfill rewards
    • Reduced the cost to manage/fulfill rewards
    • Increased more of their desired business (increase in engagement, loyalty, etc.)
    • Improved Customer Service
    • Increased reward recipient happiness
    • Delivered rewards faster and on-time more
    • Received better program support
  • Improved their rewards program in the following ways since implementing Tango Card:
    • Reduced the amount of time: 61-80%
    • Reduced the cost: 21-40%
    • Increased their desired results related to: 61-80%




About This Data

This data was sourced directly from verified users of Tango Card by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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