TechValidate Research on Tango Card

Tango Card Case Study



This case study of CHIRO TOUCH is based on an October 2016 survey of Tango Card customers by TechValidate, a 3rd-party research service.

“Tango Card is integrated with our platform, easy to customize, and easy to track and report.”


The business challenges that led the profiled company to evaluate and ultimately select Tango Card:

  • Fulfilled rewards in the following way prior to using Tango Card:
    • Used another fulfillment partner to fulfill rewards
  • Faced the following reward fulfillment challenges before working with Tango Card:
    • Struggled with tracking/handling lost rewards
    • Took too long for rewards to be delivered
    • Lacked customer support for reward recipients
    • Lacked program support from their reward provider

Use Case

The key features and functionalities of Tango Card that the surveyed company uses:

  • Sends rewards to the following people:
    • Their customers/users
  • Works with Tango Card in the following way:
    • Integrating into a platform they use
  • Uses the following rewards in their program:
    • Gift cards
    • Cash cards – e.g paypal, visa, bitcoin


The surveyed company achieved the following results with Tango Card:

  • Sends rewards to improve the following areas:
    • Customer loyalty
    • Referrals
  • Benefited in the following ways as a result of working with Tango Card:
    • Reduced the time to manage/fulfill rewards
    • Increased more of their desired business (increase in engagement, loyalty, etc.)
    • Improved Customer Service
    • Increased reward recipient happiness
    • Delivered rewards faster and on-time more
    • Received better program support
  • Improved their rewards program in the following ways since implementing Tango Card:
    • Reduced the amount of time: 61-80%
    • Reduced the cost of: 0-20%
    • Increased their desired results related to: 41-60%

About This Data

This data was sourced directly from verified users of Tango Card by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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