TechValidate Research on Tango Card

Introduction

This case study of an educational institution is based on an October 2016 survey of Tango Card customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled organization to evaluate and ultimately select Tango Card:

• Faced the following reward fulfillment challenges before working with Tango Card:
  • Had a reward selection that was limited
  • Had a reward selection that did not fit their program

Use Case

The key features and functionalities of Tango Card that the surveyed organization uses:

• Sends rewards to the following people:
  • Their customers/users
• Works with Tango Card in the following ways:
  • Ordering through Rewards Genius Web Portal
  • Integrating into a platform they use
• Uses the following rewards in their program:
  • Gift cards
  • Nonprofit donations
  • Cash cards – e.g paypal, visa, bitcoin

Results

The surveyed organization achieved the following results with Tango Card:

• Sends rewards to improve the following areas:
  • Consumer/customer engagement
  • Customer loyalty
  • Referrals
• Benefited in the following ways as a result of working with Tango Card:
  • Reduced the time to manage/fulfill rewards
  • Increased more of their desired business (increase in engagement, loyalty, etc.)
  • Increased reward recipient happiness
  • Delivered rewards faster and on-time more
• Improved their rewards program in the following ways since implementing Tango Card:
  • Reduced the amount of time: 61-80%
  • Reduced the cost of: 0-20%
  • Increased their desired results related to: 41-60%