TechValidate Research on Tango Card


Tango Card Case Study

Small Business Professional Services Company

Introduction

This case study of a small business professional services company is based on an October 2016 survey of Tango Card customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use the Tango Card to incentivize research participants. The digital aspect makes everything easier & faster (especially in comparison to the old school method of fulfillment via snail mail).”

“Tango Card has made my life easier by taking care of something that was a fairly cumbersome process. This enables me to focus on other initiatives.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Tango Card:

  • Fulfilled rewards in the following ways prior to using Tango Card:
    • Processed check/deposits/disbursements themselves
    • Purchased digital rewards and fulfilled themselves
  • Faced the following reward fulfillment challenges before working with Tango Card:
    • Spent a lot of time purchasing and fulfilling incentives
    • Struggled with tracking/handling lost rewards
    • Lacked customer support for reward recipients
    • Lacked program support from their reward provider

Use Case

The key features and functionalities of Tango Card that the surveyed company uses:

  • Sends rewards to the following people:
    • Their customers/users
    • Research participants
  • Works with Tango Card in the following ways:
    • Bulk ordering through Blast Rewards
  • Uses the following rewards in their program:
    • Gift cards

Results

The surveyed company achieved the following results with Tango Card:

  • Sends rewards to improve the following areas:
    • Payment disbursement
  • Benefited in the following ways as a result of working with Tango Card:
    • Reduced the time to manage/fulfill rewards
    • Increased reward recipient happiness
    • Delivered rewards faster and on-time more
    • Received better program support
  • Improved their rewards program in the following ways since implementing Tango Card:
    • Reduced the amount of time: 61-80%
    • Reduced the cost by: 0-20%
    • Increased their desired results by: 61-80%




About This Data

This data was sourced directly from verified users of Tango Card by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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