TechValidate Research on Tango Card

Introduction

This case study of a small business professional services company is based on an October 2016 survey of Tango Card customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Tango Card:

• Fulfilled rewards in the following ways prior to using Tango Card:
  • Purchased physical rewards and fulfilled themselves
  • Purchased digital rewards and fulfilled themselves
• Faced the following reward fulfillment challenge before working with Tango Card:
  • Spent a lot of time purchasing and fulfilling incentives

Use Case

The key features and functionalities of Tango Card that the surveyed company uses:

• Sends rewards to the following people:
  • Research participants
• Works with Tango Card in the following way:
  • Bulk ordering through Blast Rewards
• Uses the following rewards in their program:
  • Gift cards
  • Nonprofit donations

Results

The surveyed company achieved the following results with Tango Card:

• Sends rewards to improve the following area:
  • Encourage respondents to do more research, thank them for their time
• Benefited in the following ways as a result of working with Tango Card:
  • Reduced the time to manage/fulfill rewards
• Improved their rewards program in the following ways since implementing Tango Card:
  • Reduced the amount of time: 0-20%
  • Reduced the cost of: 0-20%
  • Increased their desired results related to: 0-20%