TechValidate Research on SurveyMonkey CX


SurveyMonkey CX Case Study

Cintas Corporation

Introduction

This case study of Cintas Corporation is based on a May 2018 survey of SurveyMonkey CX customers by TechValidate, a 3rd-party research service.

“Customer feedback has been a great resource and easy to use.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select SurveyMonkey CX:

  • Purchased SurveyMonkey CX to solve the following challenges:
    • Spending excessive time on manual work deploying surveys
    • Difficulties analyzing customer satisfaction / NPS data to get meaningful business insights
    • Not being able to see a unified view of customer-level and account-level satisfaction
    • An inability to make the data available to the teams that need it
    • Difficulties managing customer follow-up
    • Poor survey experiences for their customers
  • Chose SurveyMonkey CX over competitors for the following reasons:
    • Ease of use
    • Analytics and data visualizations that surface insights
    • Automated surveys
    • Ability to assign responses to colleagues and follow up with customers
    • Great survey experience for our customers

Use Case

The key features and functionalities of SurveyMonkey CX that the surveyed company uses:

  • Reports that SurveyMonkey CX is essential to their customer experience strategy.

Results

The surveyed company achieved the following results with SurveyMonkey CX:

  • Agrees that their CX programs are more effective as a result of using SurveyMonkey CX.
  • Agrees that they are able to get important insights about their customers faster after using SurveyMonkey CX.
  • Reports that they can take action (respond to customers, make business decisions) in weeks vs. months since using SurveyMonkey CX.
  • Attributes the increase in their NPS since implementing SurveyMonkey CX to the following:
    • They are monitoring NPS trends over time.
    • They are sharing results with their team.
  • Reports that their response rate was never measured until implementing SurveyMonkey CX.
  • Reports that their team saves time (between setup, data collection, and analysis) by using SurveyMonkey CX.




About This Data

This data was sourced directly from verified users of SurveyMonkey CX by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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