TechValidate Research on SurveyMonkey Audience

These pages present data that TechValidate has sourced via direct research with verified customers and users of SurveyMonkey Audience. TechValidate stands behind the authenticity of all published data. Learn more »



1,438 Customers Surveyed

11,749 Data Points Collected

56 Published TechFacts

11 Published Charts

120 Published Case Studies



Selected Research Highlights


SurveyMonkey Audience Customer Testimonial

SurveyMonkey Audience enables us to confirm whether our data hunches are correct.

Graham Abrey, Digital Manager, BMW Group - Australia

Case Study: Small Business Health Care Company

Introduction

This case study of a small business health care company is based on a June 2015 survey of SurveyMonkey Audience customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

  • Faced the following challenges before selecting SurveyMonkey Audience for their survey needs:
    • Faced limited or shrinking budgets, but a continued demand for market research
    • Had a lack of quality data
    • Required a solution to complement existing research methodologies
  • Top reasons for conducting their survey project using SurveyMonkey Audience:
    • Speed (quick project turnaround)
    • Cost effectiveness
    • Ease of use with SurveyMonkey’s platform
    • Ability to have access to data and analyze the data
    • Flexibility in options on engaging with SurveyMonkey Audience

Use Case

  • Uses SurveyMonkey Audience for the following projects:
    • Concept testing (ad, claims, package, logo, etc)
    • Consumer habits and practice
    • Product innovation
    • Research hypothesis (confirm)
    • Investment hypothesis (confirm/verify)
  • Shares their SurveyMonkey Audience with the following stakeholders:
    • C-level executives
    • Immediate team
    • Other groups within the organization
    • External groups

Results

  • Significantly improved their decision making process with data and results from SurveyMonkey Audience.
  • Improved business in the following ways with SurveyMonkey Audience:
    • Validated hunches
    • Gained insight on specific target buyer segments
    • Supplemented existing research
  • Rated SurveyMonkey audience compared to other services they have used in the past:
    • speed: better
    • ease of use: better

SurveyMonkey Audience Credits Customer Fact

A large enterprise computer software company faced traditional market research challenges with getting financial or budget approval and high costs before using SurveyMonkey Audience Credits.

Case Study: Large Enterprise Financial Services Company

Introduction

This case study of a large enterprise financial services company is based on a June 2015 survey of SurveyMonkey Audience customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

  • Faced the following challenges before selecting SurveyMonkey Audience for their survey needs:
    • Found that existing solutions took too long (weeks) to provide results
    • Required a solution to complement existing research methodologies
  • Top reasons for conducting their survey project using SurveyMonkey Audience:
    • Speed (quick project turnaround)
    • Cost effectiveness
    • Ease of use with SurveyMonkey’s platform

Use Case

  • Uses SurveyMonkey Audience for the following projects:
    • Consumer habits and practice
    • Market intelligence (market sizing and share)
    • Pricing
    • Competitive intelligence
    • Investment hypothesis (confirm/verify)
  • Shares their SurveyMonkey Audience with the following stakeholder:
    • Immediate team

Results

  • Improved their decision making process with data and results from SurveyMonkey Audience.
  • Improved business in the following ways with SurveyMonkey Audience:
    • Validated hunches
    • Gained insight on specific target buyer segments
    • Supplemented existing research
  • Rated SurveyMonkey audience compared to other services they have used in the past:
    • Data quality: better
    • Speed: significantly better
    • Ease of use: significantly better

SurveyMonkey の利用法は?

SurveyMonkeyの利用方法を教えてください。(複数選択可)

顧客・ユーザーアンケート
59%
従業員アンケート
54%
市場調査
21%
イベントフィードバック
10%
広告などのクリエイティブテスト
0%
Other
9%

Why do customers use SurveyMonkey Audience?

What are the top reasons for conducting your survey project using SurveyMonkey Audience?

Speed (quick project turnaround)
84%
Cost effectiveness
73%
Ability to have access to my data and analyze the data
65%
SurveyMonkey’s ease of use
64%
Access to quality data
30%
SurveyMonkey support and expertise
28%
Quality of the survey panel
23%
Flexibility in options on engaging with SurveyMonkey Audience
22%
Insight to entire survey creation process
12%
Access to global partner network
9%


More to Explore



About SurveyMonkey Audience

SurveyMonkey Audience makes it simple to reach your target market. Select your target audience, create your survey, and start analyzing data from your target market.

SurveyMonkey Audience Website   SurveyMonkey Website