TechValidate Research on StackAdapt

These pages present data that TechValidate has sourced via direct research with verified customers and users of StackAdapt . TechValidate stands behind the authenticity of all published data. Learn more »



468 Data Points Collected

55 Published TechFacts

1 Published Chart

1 Published Case Study



Selected Research Highlights


StackAdapt Customer Research

Since launching campaigns with StackAdapt, what benefits have you realized?

A trusted and enjoyable relationship with my StackAdapt support team
93%
Access to unique and insightful campaign recommendations from my StackAdapt support team
79%
Quicker campaign turnaround times, from campaign idea to execution in-platform
74%
Ability to test new strategies easily in my campaigns
71%
Saved time in my day-to-day activities due to less manual in-platform optimization
71%
Platform consolidation (using less platforms overall to accomplish client goals due to multi-channel capabilities)
50%
Better relationship with my client due to consistent positive performance
31%
Other
2%

StackAdapt Customer Statistic

Since launching campaigns with StackAdapt, 88% of surveyed organizations who used the in-platform forecasting tool experienced faster campaign turnaround times, from campaign idea to execution in-platform.

StackAdapt Case Study

Amf Media Group

Introduction

This case study of AMF Media Group is based on a May 2022 survey of StackAdapt customers by TechValidate, a 3rd-party research service.

Bid Factors helped scale our message distribution to a much wider audience, which drove a substantial engagement lift than the client’s prior media methods. Since using StackAdapt, the client’s site traffic grew by 500%, with conversions growing from 3 per month to 90 per month.

Challenges

Before ultimately choosing StackAdapt as their preferred Demand Side Platform (DSP), the surveyed company previously used:

  • The Trade Desk
  • Google
  • Simpli.Fi
  • Yahoo

Problems the surveyed company needed to solve on their recent StackAdapt Campaign:

  • The wanted to extend current reach with new audiences through new targeting capabilities
  • Drive more conversions
  • Drive more engagement on-site
  • They need a new innovative way to reach users to stand out from the competition

Use Case

The key features and functionalities of StackAdapt that the surveyed company used:

  • Browsing Audiences (Custom Segments)
  • Multi-channel reach & attribution
  • Contextual targeting capabilities (Page Context AI)
  • 1st-Party Data (CRM) onboarding
  • Cost Per Engagement (CPE) bidding and optimization

Results

The surveyed company achieved the following results with StackAdapt:

  • Saved 30-59 minutes thanks to StackAdapt’s machine learning capabilities.

Agreed to the following statements:

  • “StackAdapt empowers my team to easily and efficiently drive ROI for our clients”
  • “StackAdapt makes it easy to test new digital advertising strategies with minimal risk”
  • “StackAdapt is a DSP that my team plans on using for the long term”
  • “StackAdapt has helped my team consolidate our efforts into fewer platforms through their multi-channel offering”
  • “StackAdapt has driven higher ROI compared to competing platforms in my tech stack”

When considering StackAdapt’s impact on their client’s performance:

  • Significantly improved conversions, site engagement, branded search term volume, and site visits, with an exponential impact on brand awareness overall.
  • As a bonus, the surveyed company has consolidated its tech stack by 1-2 other platforms since utilizing StackAdapt’s multi-channel offering

StackAdapt Customer Testimonial

We use a handful of StackAdapt’s platform features in order to set up our campaigns for success:

  • Forecasting helps us understand how we can scale certain tactics
  • Contextual Targeting and Browsing Audiences help us target audiences that are more challenging to identify through 3rd-party data segments
  • StackAdapt’s Cost Per Engagement model helps us automate campaign optimizations for top performance.

Algis Aukstuolis, Director of Digital Media, Ohlmann Group



More to Explore



About StackAdapt

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV and audio ads.StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing. StackAdapt is ranked as the number 1 DSP on G2. For six consecutive years, StackAdapt has been recognized as a high performer and the highest-ranking DSP in customer satisfaction by G2, and also placed on the Top 100 Software Products list and the Highest Satisfaction list for 2020 and 2021. StackAdapt has been named one of the 2022 Ad Age Best Places to Work and was ranked top 5 out of thousands of applicants

StackAdapt Website   StackAdapt Website