Original Research on StackAdapt

StackAdapt Customer Statistic

When considering StackAdapt’s positive impact on their client’s performance, 46% of surveyed agencies recognized a “Significant Impact” or higher on overall campaign ROI.

46%

StackAdapt Customer Statistic

When considering StackAdapt’s impact on their client’s performance, 80% of surveyed organizations improved conversions overall.

80%

StackAdapt Customer Research

Consider a recent campaign run through StackAdapt, which problems were you looking to solve for your client?

They needed to drive more conversions	68%
They wanted to extend current reach with new audiences through new targeting capabilities	55%
They needed to drive more engagement on-site	45%
They needed to spread a message at a more efficient cost	41%
They wanted to extend current reach with new channels	39%
They needed a new innovative way to reach users to stand out from competition	34%
They preferred a platform with support to help us execute, advise, and manage campaigns	14%
Other	7%

StackAdapt Customer Research

Since launching campaigns with StackAdapt, what benefits have you realized?

A trusted and enjoyable relationship with my StackAdapt support team	93%
Access to unique and insightful campaign recommendations from my StackAdapt support team	79%
Quicker campaign turnaround times, from campaign idea to execution in-platform	74%
Ability to test new strategies easily in my campaigns	71%
Saved time in my day-to-day activities due to less manual in-platform optimization	71%
Platform consolidation (using less platforms overall to accomplish client goals due to multi-channel capabilities)	50%
Better relationship with my client due to consistent positive performance	31%
Other	2%

StackAdapt Case Study

Amf Media Group

Introduction

This case study of AMF Media Group is based on a May 2022 survey of StackAdapt customers by TechValidate, a 3rd-party research service.

Bid Factors helped scale our message distribution to a much wider audience, which drove a substantial engagement lift than the client’s prior media methods. Since using StackAdapt, the client’s site traffic grew by 500%, with conversions growing from 3 per month to 90 per month.

Challenges

Before ultimately choosing StackAdapt as their preferred Demand Side Platform (DSP), the surveyed company previously used:

The Trade Desk
Google
Simpli.Fi
Yahoo

Problems the surveyed company needed to solve on their recent StackAdapt Campaign:

The wanted to extend current reach with new audiences through new targeting capabilities
Drive more conversions
Drive more engagement on-site
They need a new innovative way to reach users to stand out from the competition

Use Case

The key features and functionalities of StackAdapt that the surveyed company used:

Browsing Audiences (Custom Segments)
Multi-channel reach & attribution
Contextual targeting capabilities (Page Context AI)
1st-Party Data (CRM) onboarding
Cost Per Engagement (CPE) bidding and optimization

Results

The surveyed company achieved the following results with StackAdapt:

Saved 30-59 minutes thanks to StackAdapt’s machine learning capabilities.

Agreed to the following statements:

“StackAdapt empowers my team to easily and efficiently drive ROI for our clients”
“StackAdapt makes it easy to test new digital advertising strategies with minimal risk”
“StackAdapt is a DSP that my team plans on using for the long term”
“StackAdapt has helped my team consolidate our efforts into fewer platforms through their multi-channel offering”
“StackAdapt has driven higher ROI compared to competing platforms in my tech stack”

When considering StackAdapt’s impact on their client’s performance:

Significantly improved conversions, site engagement, branded search term volume, and site visits, with an exponential impact on brand awareness overall.
As a bonus, the surveyed company has consolidated its tech stack by 1-2 other platforms since utilizing StackAdapt’s multi-channel offering

About StackAdapt

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV and audio ads.StackAdapt’s state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing.

StackAdapt is ranked as the number 1 DSP on G2. For six consecutive years, StackAdapt has been recognized as a high performer and the highest-ranking DSP in customer satisfaction by G2, and also placed on the Top 100 Software Products list and the Highest Satisfaction list for 2020 and 2021. StackAdapt has been named one of the 2022 Ad Age Best Places to Work and was ranked top 5 out of thousands of applicants

Learn More:

StackAdapt

TechValidate Research on StackAdapt

These pages present data that TechValidate has sourced via direct research with verified customers and users of StackAdapt . TechValidate stands behind the authenticity of all published data. Learn more »

About TechValidate Research

Selected Research Highlights

Amf Media Group

Introduction

Challenges

Use Case

Results

Company Profile

About StackAdapt

More to Explore

About StackAdapt