TechValidate Research on Stack Overflow for Teams

Stack Overflow for Teams Case Study

Small Business Marketing & Advertising Company


This case study of a small business marketing & advertising company is based on a November 2021 survey of Stack Overflow for Teams customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.


The profiled company brought in Stack Overflow for Teams to improve their business KPIs of organizational effectiveness and business performance.

The other challenges they wanted to solve were:

  • Removing roadblocks or barriers
  • Creating or maintaining a continuous learning culture
  • Enabling employees to solve problems faster
  • Reducing the time to onboard new hires
  • Capturing institutional knowledge

Use Case

They use the business tier of Stack Overflow for Teams.

Their whole organization uses Stack Overflow for Teams.

The other tools they use for knowledge sharing are:

  • Wiki
  • Software development project management system
  • ChatOps (e.g., Slack or Microsoft Teams)
  • Cloud drive


The surveyed company said the most impactful operational benefits their organization realized with Stack Overflow for Teams are:

  • Decreased cycle times
  • Decreased onboarding time for new employees

They said the most impactful cultural or team benefits their organization realized with Stack Overflow for Teams are:

  • Increased collaboration between and among teams
  • More knowledge is captured for the future
  • Improved team technical skills
  • Individuals having more opportunities to learn

About This Data

This data was sourced directly from verified users of Stack Overflow for Teams by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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