TechValidate Research on Quartz Events

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609 Customers Surveyed

5,445 Data Points Collected

107 Published TechFacts

86 Published Case Studies



Selected Research Highlights


Connect CFO and HR Case Study

Sprout

Introduction

This case study of Sprout is based on an April 2019 survey of Connect CFO and HR customers by TechValidate, a 3rd-party research service.

“Exhibiting at Connect CFO and HR was a success for my organization.”

“I’d be happy to recommend Connect CFO and HR to a fellow exhibitor.”

“I see strong potential in closing new business from this event.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Connect CFO and HR:

  • Reported the following challenges around new business opportunities:
    • Identifying companies with upcoming projects and an active need for their solutions
  • Reported that at traditional shows, they encounter the following challenges:
    • Minimal demographic information on attendees and prospects
    • Short attention span from prospects due to floor traffic, show set up, and other appointments

Use Case

The key features and functionalities of Connect CFO and HR that the surveyed company uses:

  • Reported that 75-99% of the one-to-one meetings were with decision makers that influenced the choice of using their products.
  • Reported that 50-75% people they met over the course of the entire event were from a new company or a new contact from an existing company.

Results

The surveyed company achieved the following results with Connect CFO and HR:

  • Sees 50K-100K in potential new business opportunity from the show.
  • Rated the following for CFO and HR compared to other shows:
    • Structured format of one-to-one meetings: best in class
    • Depth of information received on attendees: best in class
    • ROI: significantly better
    • New business opportunities: significantly better
    • Ratio of decision makers in attendance: best in class

SCOPE Case Study

Pelyco

Introduction

This case study of Pelyco is based on a March 2019 survey of SCOPE customers by TechValidate, a 3rd-party research service.

“Exhibiting at SCOPE was a success for my organization.”

“I’d be happy to recommend SCOPE to a fellow exhibitor.”

“I see strong potential in closing new business from this event.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select SCOPE:

  • Reported the following challenges around new business opportunities:
    • Identifying companies with upcoming projects and an active need for their solutions
    • Engaging the decision maker to agree to a face to face meeting
    • Understanding the nature of project needs
  • Reported that at traditional shows, they encounter the following challenges:
    • Meeting prospects whose needs don’t match their solutions
    • Prospects who aren’t decision makers
    • Unexpected add on costs increasing show cost beyond expected budget

Use Case

The key features and functionalities of SCOPE that the surveyed company uses:

  • Reported that 50-75% of the one-to-one meetings were with decision makers that influenced the choice of using their products.
  • Reported that 75-99% people they met over the course of the entire event were from a new company or a new contact from an existing company.

Results

The surveyed company achieved the following results with SCOPE:

  • Sees $100K-$500K in potential new business opportunity from the show.
  • Rated the following for SCOPE compared to other shows:
    • Structured format of one-to-one meetings: Best in class
    • Depth of information received on attendees: Significantly better
    • ROI: Significantly better
    • New business opportunities: Best in class
    • Ratio of decision makers in attendance: Significantly better

CIO Visions Customer Review

4.5/5 Stars

How the show and format of the one-to-one 25-minute meetings are compared to traditional shows:

You get the client’s undivided attention and you also can quickly establish a personal relationship with the client which increases response rates.

How the prospect profile information provided helps you prepare for the meeting:

Provided a broad range of information about the customer, including company and department size, budgets, and top priority projects and needs.

Connect CMO Customer Review

5/5 Stars

How the show and format of the one-to-one 25-minute meetings are compared to traditional shows:

Having information about the attendee’s needs and challenges in advance helped make the meeting more productive.

How the prospect profile information provided helps you prepare for the meeting:

This was outstanding and very well received from our Sales team. It really helped facilitate more productive 1:1 meetings.



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About Quartz Events

Quartz Events produces industry leading, invitation-only senior executive B2B conferences under the brands of Scope, Impact, Connect and CIO Visions. Our goal is to help you make the right connections. Founded in 2007 with the vision of changing the way senior level executive conferences are run, the events are across all functions in technology driven industries. Our unique conference model is based on personalized 1 to 1 meetings. We create a customized schedule for every attendee based on their needs. The attendee has full control of what classes and meetings they wish to attend. This successful model has given un-paralleled insights, contacts, connections and data within the industries we work with. We deliver success for our clients by helping them to make smarter, more targeted connections which results in smarter solutions for their business.

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