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TechValidate Research on Quartz Events

These pages present data that TechValidate has sourced via direct research with verified customers and users of Quartz Events. TechValidate stands behind the authenticity of all published data. Learn more »



413 Customers Surveyed

3,644 Data Points Collected

11 Published TechFacts

39 Published Case Studies



Selected Research Highlights


SCOPE Customer Statistic

88% of surveyed exhibitors reported that 50-75% or more people they met over the course of the entire event were from a new company or a new contact from an existing company.

88%

Connect CMO Case Study

Survey Monkey

Introduction

This case study of SurveyMonkey is based on a November 2018 survey of Connect CMO customers by TechValidate, a 3rd-party research service.

“Exhibiting at Connect CMO was a success for my organization and I’d recommend Connect CMO to a fellow solution provider.”

“I see strong potential in closing new business from this event.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Connect CMO:

  • Reported the following challenges around new business opportunities:
    • Identifying companies with upcoming projects and an active need for their solutions
    • Determining the decision maker for the project
    • Engaging the decision maker to agree to a face to face meeting
    • The time and cost associated in physically having the meeting
  • Reported that at traditional shows, they encounter the following challenges:
    • Meeting prospects whose needs don’t match their solutions
    • Minimal demographic information on attendees and prospects
    • Short attention span from prospects due to floor traffic, show set up, and other appointments
    • Prospects who aren’t decision makers

Use Case

The key features and functionalities of Connect CMO that the surveyed company uses:

  • Reported that 75-99% of the one-to-one meetings were with decision makers that influenced the choice of using their products.
  • Reported that 75-99% people they met over the course of the entire event were from a new company or a new contact from an existing company.

Results

The surveyed company achieved the following results with Connect CMO:

  • Saw $100k – $500k in potential new business opportunity from the show.
  • Rated the following for Connect CMO compared to other shows:
    • Structured format of one-to-one meetings: Best in class
    • Depth of information received on attendees: Significantly better
    • ROI: best in class
    • New business opportunities: Significantly better
    • Ratio of decision makers in attendance: Best in class

Connect CFO and HR Case Study

Take Flight Learning

Introduction

This case study of Take Flight Learning is based on an October 2018 survey of Connect CFO and HR customers by TechValidate, a 3rd-party research service.

“Exhibiting at Connect CFO and HR was a success for my organization.”

“I’d be happy to recommend Connect CFO and HR to a fellow exhibitor.”

“I see strong potential in closing new business from this event.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Connect CFO and HR:

  • Reported the following challenges around new business opportunities:
    • Identifying companies with upcoming projects and an active need for their solutions
    • Engaging the decision maker to agree to a face to face meeting
    • The time and cost associated in physically having the meeting
  • Reported that at traditional shows, they encounter the following challenges:
    • Meeting prospects whose needs don’t match their solutions
    • Minimal demographic information on attendees and prospects
    • Short attention span from prospects due to floor traffic, show set up, and other appointments

Use Case

The key features and functionalities of Connect CFO and HR that the surveyed company uses:

  • Reported that 75-99% of the one-to-one meetings were with decision makers that influenced the choice of using their products.
  • Reported that 75-99% of people they met over the course of the entire event were from a new company or a new contact from an existing company.

Results

The surveyed company achieved the following results with Connect CFO and HR:

  • Saw $100k – $500k in potential new business opportunity from the show.
  • Rated the following for Connect CFO and HR compared to other shows:
    • Structured format of one-to-one meetings: Best in class
    • Depth of information received on attendees: Best in class
    • ROI: Best in class
    • New business opportunities: Best in class
    • Ratio of decision makers in attendance: Best in class

SCOPE Customer Review

5/5 Stars

How the show and format of the one-to-one 25-minute meetings are compared to traditional shows:

The exhibitors are talking to the right people about their particular set of issues/problems/constraints. In other words, it’s not a cold-call.

How the prospect profile information provided helps you prepare for the meeting:

The information is invaluable. Allowed us to prep for days on the 20+ customers we met with.



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About Quartz Events

Quartz Events produces industry leading, invitation-only senior executive B2B conferences under the brands of Scope, Impact, Connect and CIO Visions. Our goal is to help you make the right connections. Founded in 2007 with the vision of changing the way senior level executive conferences are run, the events are across all functions in technology driven industries. Our unique conference model is based on personalized 1 to 1 meetings. We create a customized schedule for every attendee based on their needs. The attendee has full control of what classes and meetings they wish to attend. This successful model has given un-paralleled insights, contacts, connections and data within the industries we work with. We deliver success for our clients by helping them to make smarter, more targeted connections which results in smarter solutions for their business.

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