PrimeNet is a Service Organization Control (SOC) certified, full-service direct marketing company that provides integrated online and print direct marketing services for Fortune 500 companies and regional & local businesses.
They offer a full line of direct marketing expertise: Data analytics, list management, variable data, printing, mail processing, online order-entry, transactional processing, online solutions, and program support. PrimeNet has a strong, national presence with headquarters in Florida.
To enhance their business processes and offerings, PrimeNet needed a software solution that would address some of their core challenges. With their prior solution, they experienced high postage and labor costs and lack of support.
PrimeNet decided to do an evaluation of BCC, Anchor and Satori, to find a vendor that would provide the following:
- The availability of an API which enables the integration of mailing processes with other systems
- Be a trusted source of mailing preparation and data (ex. CASS™ certified Address correction, NCOALink® services)
- The ability to automate and reduce labor costs
Ultimately Satori was chosen for being best-in-class in 5 key areas:
- Timeline of updates
- Service and support
- Ease of integration coding
- Mailing accuracy
Jack Flick, a Senior IT Director at PrimeNet, indicated that the software implementation generated many positive results for their organization. There is a reduction in manual processes which improves efficiency, the mail preparation and submission process accelerated, and they have better compliance with postal regulations.
Other notable benefits include a reduction in mailing process times by 25–50% and labor savings greater than 50%. PrimeNet also incurred postage / shipping savings, increased revenue, and improved address quality.