Digital First Media (DFM) is one of the largest media groups in the U.S. serving high-value audiences in their preferred environments and connecting advertisers to them. Their AdTaxi audience network is an exclusive program with the ability to reach 96.5% of U.S. wired adults.
In addition, DFM publishes award-winning content that amasses and engages a nationwide audience. They partner with advertisers to provide targeted, (retargeted), and engaged digital audiences from coast to coast, and super-serve high-value consumers in key markets with print.
Faced with high postage costs and an inability to integrate mailing processes with other business processes, DFM began an evaluation process to find a new software provider.
While reviewing vendors, DFM needed to ensure the software would give them the availability of an API which enables the integration of mailing processes with other systems. They also needed the ability to automate and reduce labor costs.
Pitney Bowes, USPS®, and Quadient were compared; however, Quadient was selected for having the above capabilities and for being best-in-class in the following:
- Service and support
- Ease of integration coding
Quadient was also considered significantly better for its timeline of updates, performance, and mailing accuracy.
Numerous operational benefits were discovered once the software was adopted. DFM experienced the following:
- A reduction in manual processes which improves efficiency
- Lowering of mailing costs
- Better compliance with postal regulations
Specifically, DFM reduced mailing process times by 25-50% and acquired postage / shipping and labor savings between 10-25%. Their estimated payback period is between 6-12 months for their investment in Quadient.
Tim Mortimer, Database Administrator at DFM, indicated that they have plans on including the data processing automation capability within 0-6 months and NCOA / move update and data enhancement capabilities within 6-12 months.