TechValidate Research on Customer Experience Management (CXM)


Case Study: Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a February 2016 survey of Quadient Technology customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“Quadient® Inspire offers us greater flexibility in combining data from different sources and delivering output through various channels of communication.”

Challenges

The client’s primary revenue stream is a combination of Direct Mail and Transactional.

They serve the following industries:

  • Retail and loyalty
  • Banks and financial services
  • Insurance and Health
  • Government, Telco & utilities

Top drivers for purchasing Quadient® Inspire:

  • Repurpose legacy templates and print output
  • Consolidate multiple customer communications products
  • Bring variable data applications to a more professional and industrial level

Use Case

The client sends 5-10 million customer communications per month using Quadient® Inspire.

Results

The client evaluated the following other CCM vendors before choosing Quadient® Inspire:

  • XMPie
  • Pitney Bowes / Doc1

The client rated the following Quadient capabilities compared to the competition:

  • Performance and scalability: significantly better
  • Color management: significantly better
  • Scope of features available: significantly better

Achievements:

  • Reduction in time to create communications
  • Cost savings
  • The ability to offer new value-added services to clients
  • The ability to move to full color printing




About This Data

This data was sourced directly from verified users of Customer Experience Management (CXM) by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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