This global marketing company helps brands improve their marketing, build better customer relationships, and find new customers. They aim to deliver unrivaled data intelligence and customer insights, world-class technology integration, and implementation and data-driven creative, activation, and execution.
A key challenge was that they needed to gain the ability to enable digital transformation of customer communications to improve their customer experience. This led them to select a new CCM vendor.
Quadient was selected for being best-in-class in performance and scalability, integration capabilities and for scope of features available. Omni-channel design and proofing and customer support were also considered significantly better than the competitors.
When Quadient® Inspire the client realized many positive results. They have streamlined processes and workflow automation, enable a single platform for the design, management, and delivery of customer communications and have quick and efficient integration of multiple data sources into customer communications. They also have greater control over content for regulatory compliance standards.
These positive results have led to an increase in: Revenue growth, cost savings and customer satisfaction/net promoter scores by 10–25%. The volume of customer communications has also increased by 25-50% and the time needed to create omni-channel communications has decreased by approximately 5%.
The client has indicated that they plan on adding Interactive, Dynamic Communications, Mobile Advantage, Scaler and Customer Journey Mapping in roughly 18 months.