TechValidate Research on Qlik

Case Study: American Apparel, Inc.


This case study of American Apparel, Inc. is based on a October 2015 survey of Qlik customers by TechValidate, a 3rd-party research service.

“Qlik’s associative model helps me see the whole story within my data so I can make better, more informed business decisions.”


Before implementing Qlik, American Apparel lacked a way to easily analyze data.

The main reason they picked Qlik was because it lets them associate data from multiple sources so they can see the whole story within their data.

Before choosing Qlik, they also considered BI tools from SAP.

Use Case

American Apparel has deployed Qlik across the enterprise.


American Apparel employees say they have become more valuable to the organization by using Qlik.

The main benefits and positive impact they’ve seen include faster and more confident decision-making and more cross-departmental use of data.

American Apparel estimates that they have improved their decision-making agility by > 75% with Qlik.

About This Data

This data was sourced directly from verified users of Qlik by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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