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TechValidate Research on Pragmatic Marketing

These pages present data that TechValidate has sourced via direct research with verified customers and users of Pragmatic Marketing. TechValidate stands behind the authenticity of all published data. Learn more »



1,173 Customers Surveyed

9,130 Data Points Collected

125 Published TechFacts

9 Published Charts

18 Published Case Studies



Selected Research Highlights


Pragmatic Marketing Customer Testimonial

I now have a game plan for product development that I didn’t have before. I am looking forward to executing on this strategy in the not-too-distant future.

Kevin Wilkins, Product Manager, Optum 360

Pragmatic Marketing Customer Testimonial

Since taking this course, I have been working to implement some of the processes and techniques from Pragmatic Marketing, and because the Pragmatic Marketing Framework is supported by leadership, it is easier to get process improvements adopted. However, the organization as a whole has not yet fully adopted the Pragmatic Marketing methodology.

Mandy Cornwell, User Experience Manager, VMware, Inc.

Pragmatic Marketing Customer Research

Rate the frequency of the following challenges before taking training with Pragmatic Marketing.

Extremely Often Very Often Somewhat Often Uncommon Rare
Product launches delayed

13%

29%

41%

13%

4%

Roadmap was guided by opinions not market facts

23%

42%

25%

8%

2%

Delivered features weren't being used by customers

7%

26%

44%

20%

3%

Important features were dropped from each new release

6%

22%

38%

26%

8%

Revenue goals not hit

6%

24%

37%

24%

9%

Deals were being heavily discounted to close

7%

23%

39%

23%

8%

Pragmatic Marketing Customer Research

Benefits for Medium Enterprise Hardware, Software and Services Organizations.

Which of the following benefits have you and/or your team realized as a result of taking the courses?

Shortened sales cycle
3%
Increase in number of releases in a given year
13%
Better understanding of product roles within organization
85%
Increased executive support for product efforts
31%
Increased confidence in roadmap
53%
Identification and penetration of new markets
19%
Better alignment with internal teams
66%

Pragmatic Marketing Case Study

AmerisourceBergen Corporation

Introduction

This case study of Amerisource Bergen Corporation is based on a February 2017 survey of Pragmatic Marketing customers by TechValidate, a 3rd-party research service.

“Product Management was a new discipline within the organization two years ago. The executive leadership team now understands the importance of this team and its impact on sales and relationship management.”

“Pragmatic Marketing has provided a consistent, user-friendly methodology that has helped our team define our roles and responsibilities across the organization, which is leading to better collaboration and improved product commercialization.”

Challenges

  • Took training courses from Pragmatic Marketing in order to:
    • Increase strategic focus
    • Gain clarity in roles and responsibilities
    • Align with internal departments
    • Improve underperforming products
  • Prior to training, AmerisourceBergen Corporation was experiencing:
    • Delays in product launches: Very often
    • Deals that were being heavily discounted: Very often

Use Case

  • AmerisourceBergen Corporation employees have taken the following training courses:
    • Foundations
    • Market
    • Launch

Results

  • Pragmatic Marketing training has helped AmerisourceBergen Corporation:
    • Gain a better understanding of product roles within their organization
    • Increase executive support for product efforts
    • Better align with internal teams
  • Quantifiable results since taking Pragmatic Marketing training are estimated at:
    • A reduction of rework of 25-49%
    • An improvement in their understanding of the market and its relevant problems of 50-74%

Pragmatic Marketing Case Study

McKesson Technology Solutions

Introduction

This case study of McKesson Technology Solutions is based on a February 2017 survey of Pragmatic Marketing customers by TechValidate, a 3rd-party research service.

“Helps the product manager understand their job and encourages them to look first to their markets as opposed to their internal teams.”

“Increased job satisfaction within product management function.”

Challenges

  • Took training courses from Pragmatic Marketing in order to:
    • Increase strategic focus
    • Improve time to market
    • Address competitive pressure
  • Prior to training, McKesson Technology Solutions was experiencing:
    • Roadmaps that were guided by opinions and not market facts: Very often
    • Delivered features weren’t being used by customers: Very often

Use Case

  • McKesson Technology Solutions employees have taken the following training courses:
    • Foundations
    • Focus
    • Launch
  • The entire product management team attended the Pragmatic Marketing training.
  • McKesson has offered Pragmatic Marketing training to its employees for 6+ years.

Results

  • Pragmatic Marketing training has helped McKesson Technology Solutions:
    • Gain a better understanding of product roles within their organization
    • Increase confidence in the roadmap
  • Quantifiable results since taking Pragmatic Marketing training are estimated at:
    • Improved their understanding of the market and its relevant problems: 25-49%


More to Explore



About Pragmatic Marketing

Pragmatic Marketing offers courses in product management and marketing that are developed and taught by individuals who have worked within these functions at many of today’s leading technology companies.

Pragmatic Marketing Website   Pragmatic Marketing Website