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TechValidate Research on Pragmatic Marketing

These pages present data that TechValidate has sourced via direct research with verified customers and users of Pragmatic Marketing. TechValidate stands behind the authenticity of all published data. Learn more »



1,173 Customers Surveyed

9,130 Data Points Collected

105 Published TechFacts

6 Published Charts

17 Published Case Studies



Selected Research Highlights


Pragmatic Marketing Customer Testimonial

We put a new launch team procedure in place that helped all areas of the business understand our launch goals. We also made sure that all departments knew what their responsibilities were. Sounds simple, but the best ideas often are.

Chris Purcell, Senior Product Marketing Manager, Epicor Software Corporation

Pragmatic Marketing Case Study

Primary Residential Mortgage

Introduction

This case study of Primary Residential Mortgage, is based on a February 2017 survey of Pragmatic Marketing customers by TechValidate, a 3rd-party research service.

“Since taking the training courses with Pragmatic Marketing, we now measure all of the decisions using metrics. We gather a lot of VOC (voice of the customer) prior to building anything.”

“Employees are empowered with tools and knowledge and have more job satisfaction.”

Challenges

  • Took training courses from Pragmatic Marketing in order to:
    • Gain clarity in roles and responsibilities
    • Align with internal departments
  • Prior to training, Primary Residential Mortgage was experiencing:
    • Roadmaps that were guided by opinions and not market facts: extremely often
    • Delivered features that weren’t being used by customers: very often

Use Case

  • Primary Residential Mortgage employees have taken training courses:
    • Foundations
    • Focus
    • Build
  • The following group attended the Pragmatic Marketing training:
    • Entire product management team
  • Has offered Pragmatic Marketing training to its employees for 1-2 years.

Results

  • Pragmatic Marketing training has helped Primary Residential Mortgage:
    • Gain a better understanding of product roles within their organization
    • Increase executive support for product efforts
    • Increased confidence in the roadmap
    • Better align with internal teams
  • Quantifiable results since taking Pragmatic Marketing training are estimated at:
    • Reduced rework: 25-49%
    • Their understanding of the market and its relevant problems: 50-74%

Pragmatic Marketing Customer Testimonial

Our go-to-market strategy was flawed and we were able to make adjustments in a time frame that allowed us to have a positive impact on our actual go to market with our product.

Jenna Nichols, Sales Representative, Jelli

Pragmatic Marketing Customer Research

Which of the following benefits have you and/or your team realized as a result of taking the courses?

Better understanding of product roles within organization
83%
Better alignment with internal teams
61%
Increased confidence in roadmap
55%
Increased executive support for product efforts
33%
Identification and penetration of new markets
18%
Increase in number of releases in a given year
10%

Pragmatic Marketing Case Study

Informa Global Services

Introduction

This case study of Informa Global Services is based on a February 2017 survey of Pragmatic Marketing customers by TechValidate, a 3rd-party research service.

“Pragmatic Marketing requires less inside-out thinking and helps me with the fact that I don’t get to spend enough time talking to customers.”

Challenges

  • Took training courses from Pragmatic Marketing in order to:
    • Increase strategic focus
    • Hit revenue targets
    • Address competitive pressure
  • Prior to training, was experiencing:
    • Roadmaps that were guided by opinions and not market facts: very often
    • Delivered features that weren’t being used by customers: very often

Use Case

  • Employees have taken the following training courses:
    • Foundations
    • Focus
    • Build
    • Market
    • Launch
  • The following groups attended the Pragmatic Marketing training:
    • Entire product management team
    • Entire product marketing team
    • Members of sales
    • Executives
  • Has offered Pragmatic Marketing training to its employees for 1-2 years.

Results

  • Pragmatic Marketing training has helped their organization:
    • Gain a better understanding of product roles within their organization
    • Increased confidence in the roadmap
    • Better focus on the customer and providing a solution
  • Quantifiable results since taking Pragmatic Marketing training are estimated at:
    • Product/feature usage: 75-99%
    • Reduced time to market: 50-74%
    • Reduced rework: 25-49%
    • Product sales: 50-74%
    • Their understanding of the market and its relevant problems: 75-99%

Pragmatic Marketing Customer Research

Rate the frequency of the following challenges before taking training with Pragmatic Marketing.

Extremely Often Very Often Somewhat Often Uncommon Rare
Product launches delayed

13%

29%

41%

13%

4%

Roadmap was guided by opinions not market facts

23%

42%

25%

8%

2%

Delivered features weren't being used by customers

7%

26%

44%

20%

3%

Important features were dropped from each new release

6%

22%

38%

26%

8%

Revenue goals not hit

6%

24%

37%

24%

9%

Deals were being heavily discounted to close

7%

23%

39%

23%

8%



More to Explore



About Pragmatic Marketing

Pragmatic Marketing offers courses in product management and marketing that are developed and taught by individuals who have worked within these functions at many of today’s leading technology companies.

Pragmatic Marketing Website   Pragmatic Marketing Website