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TechValidate Research on Pragmatic Marketing

These pages present data that TechValidate has sourced via direct research with verified customers and users of Pragmatic Marketing. TechValidate stands behind the authenticity of all published data. Learn more »



1,173 Customers Surveyed

9,130 Data Points Collected

125 Published TechFacts

9 Published Charts

18 Published Case Studies



Selected Research Highlights


Pragmatic Marketing Customer Research

Which of the following benefits have you and/or your team realized as a result of taking the courses?

Better understanding of product roles within organization
83%
Better alignment with internal teams
61%
Increased confidence in roadmap
55%
Increased executive support for product efforts
33%
Identification and penetration of new markets
18%
Increase in number of releases in a given year
10%
Shortened sales cycle
3%

Pragmatic Marketing Customer Research

Experience Real ROI from Your Training Dollars

Organizations reported the following benefits since taking the Pragmatic Marketing training.

100%+ 75-99% 50-74% 25-49% 0-24%

Increase in product / feature usage
Reduction in time to market
Reduction in rework required
Increase in product sales
Improvement in customer satisfaction / NPS
Increased understanding of the market and its problems

Pragmatic Marketing Case Study

Informa Global Services

Introduction

This case study of Informa Global Services is based on a February 2017 survey of Pragmatic Marketing customers by TechValidate, a 3rd-party research service.

“Pragmatic Marketing requires less inside-out thinking and helps me with the fact that I don’t get to spend enough time talking to customers.”

Challenges

  • Took training courses from Pragmatic Marketing in order to:
    • Increase strategic focus
    • Hit revenue targets
    • Address competitive pressure
  • Prior to training, Informa Global Services was experiencing:
    • Roadmaps that were guided by opinions and not market facts: Very often
    • Delivered features that weren’t being used by customers: Very often

Use Case

  • Informa Global Services employees have taken the following training courses:
    • Foundations
    • Focus
    • Build
    • Market
    • Launch
  • The following groups attended the Pragmatic Marketing training:
    • Entire product management team
    • Entire product marketing team
    • Members of sales
    • Executives
  • Informa Global Services has offered Pragmatic Marketing training to its employees for 1-2 years.

Results

  • Pragmatic Marketing training has helped Informa Global Services:
    • Gain a better understanding of product roles within their organization
    • Increased confidence in the roadmap
    • Better focus on the customer and providing a solution
  • Quantifiable results since taking Pragmatic Marketing training are estimated at:
    • Increase in Product/feature usage: 75-99%
    • Increase their understanding of the market and its relevant problems: 75-99%
    • Reduced time to market: 50-74%
    • Increase in Product sales: 50-74%
    • Reduced rework: 25-49%

Pragmatic Marketing Customer Testimonial

As a result of taking the training with Pragmatic Marketing, I have been able to articulate user stories to the engineering team that helps them understand why they are doing what they’re doing. This in turn means that the finished product more closely aligns with what the customer wants. In addition, the training has given me the tools to deliver roadmap items that our customers really want instead of focusing on internal opinions or listening to whoever is screaming the loudest.

Product Manager, Large Enterprise Computer Hardware Company

Pragmatic Marketing Customer Testimonial

Most people don’t know the things I learned in training. It’s scary and hard to believe, but sadly true. It’s important to make sure you always think about your customers because you can’t be positive everyone is.

Clifford Andrew, Product Marketing Manager, Resolver Inc.

Pragmatic Marketing Case Study

Equifax

Introduction

This case study of Equifax is based on a February 2017 survey of Pragmatic Marketing customers by TechValidate, a 3rd-party research service.

“Pragmatic Marketing helps us to ensure alignment, and understand roles and how to best work with technology.”

Challenges

  • Took training courses from Pragmatic Marketing in order to:
    • Increase strategic focus
    • Improve time to market
    • Gain clarity in roles and responsibilities
    • Align with internal departments
  • Prior to training, Equifax was experiencing:
    • Roadmaps that were guided by opinions and not market facts: Extremely often
    • Delivered features that weren’t being used by customers: Extremely often
    • Important features that were dropped from each new release: Very often
    • Delays in product launches: Very often

Use Case

  • Equifax employees have taken the following training courses:
    • Foundations
    • Focus
    • Build
    • Market
    • Launch
    • Price
  • The entire product management team and the entire product marketing team attended the Pragmatic Marketing training.
  • Equifax has offered Pragmatic Marketing training to its employees for 3-5 years.

Results

  • Pragmatic Marketing training has helped Equifax:
    • Gain a better understanding of product roles within their organization
    • Better align with internal teams
  • Quantifiable results since taking Pragmatic Marketing training are estimated at:
    • Increase in customer satisfaction/NPS: 50-74%
    • Increased understanding of the market and its relevant problems: 50-74%


More to Explore



About Pragmatic Marketing

Pragmatic Marketing offers courses in product management and marketing that are developed and taught by individuals who have worked within these functions at many of today’s leading technology companies.

Pragmatic Marketing Website   Pragmatic Marketing Website