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TechValidate Research on Pragmatic Marketing

These pages present data that TechValidate has sourced via direct research with verified customers and users of Pragmatic Marketing. TechValidate stands behind the authenticity of all published data. Learn more »



1,173 Customers Surveyed

9,130 Data Points Collected

113 Published TechFacts

9 Published Charts

18 Published Case Studies



Selected Research Highlights


Pragmatic Marketing Case Study

Trace Security

Introduction

This case study of TraceSecurity is based on a February 2017 survey of Pragmatic Marketing customers by TechValidate, a 3rd-party research service.

“Training has allowed me to develop role responsibilities within the product team that focus on collecting market data and solving market problems.”

“We’ve developed several products using the Pragmatic Marketing techniques, and we’ve enjoyed much higher success although they are not as feature-heavy as before. We’ve learned how to determine which features are important and we spend our time on the features that have the largest impact with respect to solving market problems.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select Pragmatic Marketing:

  • Took training courses with Pragmatic Marketing for the following reasons:
    • Increase strategic focus
    • Align with internal departments
  • Experienced the following challenges with the corresponding frequency:
    • Delays in product launches: Somewhat often
    • Roadmaps that were guided by opinions and not market facts: Very often
    • Delivered features that weren’t being used by customers: Extremely often
    • Important features that were dropped from each new release: Uncommon
    • Revenue goals that were not being hit: Very often
    • Deals that were being heavily discounted: Very often

Use Case

The key features and functionalities of Pragmatic Marketing that the surveyed company uses:

  • Employees have taken training classes in the following areas:
    • Foundations
    • Focus
    • Build
  • Had the following groups attend the Pragmatic Marketing training:
    • Entire product management team
    • Executives
  • Has offered Pragmatic Marketing training to its employees for 3-5 years.

Results

The surveyed company achieved the following results with Pragmatic Marketing:

  • Has been able to realize the following benefits by taking the courses:
    • Increase the number of releases in a given year
    • Gain a better understanding of product roles within their organization
    • Increase executive support for product efforts
    • Increased confidence in the roadmap
    • Identify and penetrate new markets
    • Better align with internal teams
  • Estimates their level of improvement to be as follows for each of the corresponding areas since taking Pragmatic Marketing training:
    • Product/feature usage: 50-74%
    • Reduced time to market: 75-99%
    • Reduced rework: 75-99%
    • Product sales: 50-74%
    • Customer satisfaction/NPS: 75-99%
    • Their understanding of the market and its relevant problems: 100%+

Pragmatic Marketing Customer Research

ROI of Pragmatic Marketing Training

Please quantify the following benefits that you and/or your organization have realized since taking the Pragmatic Marketing training.

S 100%+ S 75-99% S 50-74% S 25-49% S 0-24%

Increase in product/feature usage
Reduction in time to market
Reduction in rework required
Increase in product sales
Improvement in customer satisfaction/NPS
Increased understanding of the market and its problems

Pragmatic Marketing Customer Testimonial

It takes time to effect change in an organization that’s not familiar with product management. What we learned has greatly improved our ability as consultants to educate our organization and begin the upward climb toward positive change.

Jennifer Dobberfuhl Quinlan, Consultant, Brigham Young University

Pragmatic Marketing Customer Research

Experience Real ROI from Your Training Dollars

Organizations reported the following benefits since taking the Pragmatic Marketing training.

S 100%+ S 75-99% S 50-74% S 25-49% S 0-24%

Increase in product / feature usage
Reduction in time to market
Reduction in rework required
Increase in product sales
Improvement in customer satisfaction / NPS
Increased understanding of the market and its problems

Pragmatic Marketing Case Study

Thomson Reuters

Introduction

This case study of Thomson Reuters is based on a February 2017 survey of Pragmatic Marketing customers by TechValidate, a 3rd-party research service.

“As a result of the training with Pragmatic Marketing, we’ve been able to deliver products faster, with the features that the customer wants, ultimately delighting our customers.”

Challenges

  • Prior to training, was experiencing:
    • Roadmaps that were guided by opinions and not market facts: very often
    • Revenue goals that were not being hit: very often

Use Case

  • Employees have taken the following training courses:
    • Foundations
    • Focus
    • Build
  • The following groups attended the Pragmatic Marketing training:
    • Immediate team
    • Executives
  • Has offered Pragmatic Marketing training to its employees for 6+ years.

Results

  • Pragmatic Marketing training has helped their organization:
    • Increase the number of releases in a given year
    • Gain a better understanding of product roles within their organization
    • Increase executive support for product efforts
    • Increased confidence in the roadmap
    • Identify and penetrate new markets
  • Quantifiable results since taking Pragmatic Marketing training are estimated at:
    • Product / feature usage: 75-99%
    • Reduced time to market: 100%+
    • Reduced rework: 50-74%
    • Product sales: 75-99%
    • Customer satisfaction / NPS: 75-99%
    • Their understanding of the market and its relevant problems: 50-74%

Pragmatic Marketing Customer Testimonial

The Pragmatic Marketing training allowed us to establish a common language, understanding of roles and responsibilities, and a culture that will allow us to make the organization changes necessary to create an excellent product management organization. We learned a framework and disciplines for effective product management, including what tools and artifacts to use.

Vice President, Medium Enterprise Health Care Company



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About Pragmatic Marketing

Pragmatic Marketing offers courses in product management and marketing that are developed and taught by individuals who have worked within these functions at many of today’s leading technology companies.

Pragmatic Marketing Website   Pragmatic Marketing Website