PitchBook Research Charts : Page 2

PitchBook Customer Research

Why did you choose PitchBook over other vendors you’ve evaluated or used?

Depth of data coverage	60%
Platform functionality/ease of use	44%
Scope of data coverage	43%
Accuracy of data	35%
PitchBook Customer Success (ie: dedicated account team and support)	21%
Time savings/workflow efficiencies	17%
Price	10%
Subscription model/contract terms	8%
Other	12%

PitchBook Customer Research

Which data providers have you worked with or evaluated in the past?

Crunchbase	59%
CB Insights	45%
S&P Capital IQ or Market Intelligence	41%
Preqin	23%
FactSet	22%
Zoominfo	19%
Mergermarket	16%
Refinitiv	14%
Tracxn	12%
AlphaSense	9%
Dealroom	9%
Bureau van Dijk	7%
eVestment	4%
I used to get my data through a consultant	3%
Beauhurst	2%
DiscoverOrg	2%
Magnitt	1%
Unquote	1%
Valu8	1%
Other	9%

PitchBook Customer Research

What are the ways you or your organization currently use PitchBook?

Private market intel	70%
Due diligence	46%
Business development	45%
Deal sourcing	32%
Deal execution (comps + valuation analysis, creating buyers lists)	31%
Fundraising (Companies fundraising)	30%
Public market intel	25%
Networking	22%
Portfolio analysis	21%
Fundraising (GPs raising a fund)	13%

PitchBook Customer Research

What challenges have you solved effectively since using PitchBook?

Map the market and competitive landscape	62%
Improved due diligence	45%
Identify actionable business development opportunities	36%
More effective Benchmarking	35%
Source strong deals	21%
More effective deal execution	12%
Stay ahead of the competition	12%
More effective Manager Sourcing	6%

PitchBook Customer Research

Would you be interested in providing product-specific feedback?

Yes: 18%

No: 82%

PitchBook Customer Research

How would you rate PitchBook’s onboarding experience?

	33%
	14%
	33%
	8%
	6%
	3%
	1%
	0%
	0%
	0%

PitchBook Customer Research

On a scale of 1 to 5 (1 being not at all and 5 being very), how confident do you feel in your ability to use the PitchBook platform to do the following:

5 4 3 2 1

Find the data you need
Run an Advanced Search
Set up email alerts for business entities and searches
Find research and reports relevant to your business interests
Achieve your business goals overall

PitchBook Customer Research

When it comes to the collaboration and sharing features within the PitchBook platform, how often are you taking these actions?

Daily Weekly Monthly Quarterly Never

Share your lists
Share your searches
Share workspaces
Share profiles
Share market maps

PitchBook Customer Research

When it comes to the collaboration and sharing features within the PitchBook platform, how often are you taking these actions?

Daily Weekly Monthly Quarterly Never

Share your lists
Share your searches
Share workspaces
Share profiles
Share market maps

PitchBook Customer Research

Why did you choose PitchBook over other vendors you’ve evaluated or used?

Scope of data coverage	72%
Depth of data coverage	61%
Functionality/ease of use	45%
Accuracy of data	35%
PitchBook Customer Success (ie: dedicated account team and support)	18%
Price	13%
Other	7%

PitchBook Customer Research

Customers who are using PitchBook and Preqin are using PitchBook data to:

Map the market and competitive landscape	74%
Improved due diligence	53%
Identify actionable business development opportunities	39%
Source strong deals	20%
Stay ahead of the competition	7%
More effective deal execution	6%
Other	11%

PitchBook Customer Research

Computer Software, Computer Services and Telecommunications Services

How quickly did you see a return on your investment in PitchBook?

Within the first month: 32%

Within the first 6 months: 42%

Within the first year: 16%

Within 1-2 years: 10%

PitchBook Customer Research

Which data providers have you worked with or evaluated in the past?

Crunchbase	59%
S&P Capital IQ or Market Intelligence	53%
CB Insights	48%
Preqin	26%
FactSet	24%
Mergermarket	22%
Refinitiv	13%
AlphaSense	5%
I used to get my data through a consultant	4%
eVestment	4%
DiscoverOrg	3%
Other	11%

PitchBook Customer Research

PitchBook Customers Platform Usage

835 users said that they use the PitchBook platform to:

Map the market and competitive landscape	70%
Improved due diligence	52%
Identify actionable business development opportunities	41%
Source strong deals	25%
More effective deal execution	16%
Stay ahead of the competition	15%
Other	10%

PitchBook Customer Research

How quickly did you see a return on your investment in PitchBook?

Within the first 6 months	33%
Within the first year	28%
Within the first month	24%
Within 1-2 years	16%

PitchBook Customer Research

In addition to PItchBook, which data providers are you currently using?

Crunchbase	33%
S&P Capital IQ	33%
CB Insights	18%
PitchBook is the only data provider that we use	15%
Mergermarket	13%
FactSet	10%
Preqin	8%
Refinitiv	7%
I get my data through a consultant	5%
AlphaSense	3%
eVestment	3%
DiscoverOrg	2%
Other	16%

PitchBook Customer Research

Why did you choose PitchBook over other vendors you’ve evaluated or used?

Scope of data coverage	73%
Depth of data coverage	62%
Functionality/ease of use	46%
Accuracy of data	35%
PitchBook Customer Success (ie: dedicated account team and support)	18%
Price	12%
Other	6%

PitchBook Customer Research

Which data providers have you worked with or evaluated in the past?

Crunchbase	59%
S&P Capital IQ or Market Intelligence	53%
CB Insights	48%
Preqin	27%
FactSet	24%
Mergermarket	22%
Refinitiv	13%
AlphaSense	5%
I used to get my data through a consultant	4%
eVestment	4%
DiscoverOrg	3%
Other	11%

PitchBook Customer Research

What are the ways you or your organization currently use PitchBook?

Private market intel	74%
Due diligence	51%
Business development	43%
Deal sourcing	38%
Deal execution (comps + valuation analysis, creating buyers lists)	35%
Fundraising	28%
Portfolio analysis	28%
Public market intel	28%
Networking	24%

PitchBook Customer Research

What challenges have you solved effectively since using PitchBook?

Map the market and competitive landscape	70%
Improved due diligence	52%
Identify actionable business development opportunities	41%
Source strong deals	25%
More effective deal execution	16%
Stay ahead of the competition	15%

PitchBook Customer Research

During your PitchBook trial, have you had the chance to evaluate how this service can be used in your daily workflow?

Yes: 88%

No: 13%

No, but I would be interested in an additional walkthrough with a PitchBook representative: 0%

PitchBook Customer Research

To what extent have these 2019 product releases positively impacted your business in Latin America?

	Extremely Positive Impact	Somewhat Positive Impact	No Impact	Somewhat Negative Impact	Extremely Negative Impact
Market Maps	60%	0%	40%	0%	0%
Emerging Spaces	50%	25%	25%	0%	0%
Personalized Dashboards	16%	67%	17%	0%	0%
Company Competitor Landscape	25%	75%	0%	0%	0%
Mobile and Meeting Intel	33%	67%	0%	0%	0%

PitchBook Customer Research

What challenges have you solved effectively since using PitchBook?

Map the market and competitive landscape	83%
Improved due diligence	45%
Identify actionable business development opportunities	38%
Source strong deals	28%
Stay ahead of the competition	10%
More effective deal execution	7%

PitchBook Customer Research