Original Research on PCBB

PCBB Case Study

Traditions Bank Won More New Business Using Proﬁtability FIT

Introduction

This case study of Traditions Bank is based on a May 2021 survey of PCBB customers by TechValidate, a 3rd-party research service.

“We have been a Proﬁtability FIT client for a number of years. It is complex enough to provide valuable pricing and relationship proﬁtability modeling, while not so complex that it becomes unusable for our sales ofﬁcers.”

Challenges

Traditions Bank selected PCBB and Proﬁtability FIT as they faced many business challenges including:

Not pricing business loans competitively
Inconsistent loan pricing
Not being able to identify who their most profitable customers are

Use Case

Traditions Bank chose PCBB’s proﬁtability solution over the competition because PCBB stands out from the competition in several ways:

Understands their needs and situation
Provides insights so they can make better-informed decisions
Allows their institution to be more competitive in the marketplace

Furthermore, Proﬁtability FIT provided the following advantages over the competition:

The flexibility of the solution to grow with their institution as its needs change
Meets the needs of various roles and departments
Competitive pricing

Results

Traditions Bank experienced many beneﬁts with PCBB’s Proﬁtability FIT. They included:

Built intellectual capital, creating stronger bankers
Provided objective, robust data to guide loan pricing strategies
Maximized income based on the full customer relationship

Company Profile

Company:
Traditions Bank
Formed in 2002, Traditions Bank operates seven full-service branch offices and a loan production office in south-central Pennsylvania. With assets of $720 million and over 150 associates, Traditions Bank provides depository and borrowing services to businesses and individuals located within its geographic footprint. The Bank is the leading provider of residential mortgages in York County and has been a Bauer Financial recommended financial institution for more than a decade.

Asset Size:
$720MM

PCBB Case Study

Royal Credit Union Wins More Deals With BLP

Introduction

This case study of Royal Credit Union is based on a January 2022 survey of PCBB customers by TechValidate, a 3rd-party research service.

“BLP is an invaluable hedging tool that improves our ability to compete in our market and meet our borrowers’ needs.”

Challenges

Royal Credit Union ultimately selected PCBB and Borrower’s Loan Protection® (BLP) when faced with several business challenges including:

Losing deals to the competition that could offer longer-term rates
Managing interest rate risk for the credit union and its members

Use Case

Royal Credit Union chose PCBB’s BLP® solution because PCBB stands out from the competition in a number of areas:

Provides insights so we can make better-informed decisions
Is a trusted partner
Allows our credit union to be more competitive in the marketplace
Provides outstanding customer service

Also, BLP provides advantages over the competition including:

Offers competitive rates
Team provides expertise
Doesn’t compete against us
Helps our credit union explain the solution to our members
Has a wide variety of tools to support our needs
Allows our credit union to be more competitive

Results

Royal Credit Union experienced many beneﬁts after using BLP with their members. The speciﬁc beneﬁts include:

Increased competitive advantage
Mitigated interest rate risk
Met/exceeded lending goals
Loan portfolio growth and diversification
Member retention
Attracting new members

Using BLP, Royal Credit Union won 26-50% of competitive deals.

PCBB Customer Statistic

Increased Fee Income With BLP

88% of lenders generated more than 10% in additional fee income in a given year using BLP

88%

PCBB Customer Research

International Services Solve Many Challenges for Customers

What challenges were you trying to solve before you began using International Services from PCBB?

Slow and inefficient method for processing international payments	55%
Our previous process was very manual	47%
Lack of customer service from current provider	37%
Losing customers	3%

PCBB Advisory Services Customer Research

Reasons Profitability FIT Was Selected Over Competition

Competitively priced	41%
Meets the needs of various roles and departments	41%
Ability to leverage data outside of our core system to achieve a comprehensive view of customers	32%
Flexibility of the solution to grow with my institution as its needs change	32%

PCBB Customer Statistic

4 OUT OF 5 CUSTOMERS

won more than 25%+ competitive deals using BLP

TechValidate Research on PCBB

These pages present data that TechValidate has sourced via direct research with verified customers and users of PCBB. TechValidate stands behind the authenticity of all published data. Learn more »

About TechValidate Research

Selected Research Highlights

Traditions Bank Won More New Business Using Proﬁtability FIT

Introduction

Challenges

Use Case

Results

Company Profile

About PCBB

Royal Credit Union Wins More Deals With BLP

Introduction

Challenges

Use Case

Results

Company Profile

About PCBB

Increased Fee Income With BLP

International Services Solve Many Challenges for Customers

Reasons Profitability FIT Was Selected Over Competition

4 OUT OF 5 CUSTOMERS

More to Explore

About PCBB

Founded in 1997, PCBB was created with the sole purpose of helping community ﬁnancial institutions become stronger. Our mission is to provide fellow bankers with high-quality, competitively-priced solutions and personalized service without competing against them.