TechValidate Research on Omnitracs

94 Charts


Omnitracs Customer Research

Thinking about how your business operates today, select the option below that best reflects the needs and wants of your organization.

Have Currently Need to Have Nice to Have Not Needed

Flexible way to organize operations and have hierarchical structure
Ability to move assets (workers, vehicles, etc.) between regions and business units
Receiving separate invoices for each of the business' operational units
Ability to purchase different service plans within the same account

Omnitracs Customer Research

To what extent do you agree with the following statements about Critical Event Video (CEV)?

Strongly agree Agree Slightly agree Disagree

CEV strikes the right balance between cost and value
CEV has reduced our accident reliability risk
Our insurance company has lowered our rate(s) since implementing CEV
CEV has improved the performance of our drivers
CEV has reduced our drivers' risky behavior

Omnitracs Customer Research

Which of the following best describes your opinion about investing in a BI tool:

Yes, willing to pay for a BI tool: 36%
No, we have what we need: 64%

Omnitracs Customer Research

Which of the following best describes your current Business Intelligence (BI) capabilities?

Sophisticated: Just need access to the data to use our own BI tools: 18%
Intermediate: Have some BI tools and capabilities, but feel we need to do more to maximize the value from data: 46%
Basic: Nothing beyond aggregated spreadsheets: 27%
None: No need for BI: 9%

Omnitracs Customer Research

Which of the following Trucking Data Platform as a Service features is most valuable to you?

Upload and consolidate your disparate data (supply-chain, HR, freight, customers, etc.): 26%
Tools to develop and distribute reports / dashboards from the platform: 55%
Safely share your data with partners: 12%
Tools to build AI/ML solutions: 7%

Omnitracs Customer Research

Which of the following Social Networking / Gamification use cases is most valuable to you?

“Yelp-like” app for truckers (reviews and other unique attributes about trucking locations such as shipping / receiving locations and other points of interest): 11%
Match demand with supply based on route preferences: 29%
Gamified driver scorecard for safety and productivity with a Back Office dashboard: 60%

Omnitracs Customer Research

Which of the following Optimization / Workflow Intelligence use cases is most valuable to you?

Provide routing optimization to minimize fuel taxes: 17%
Provide alternate routes to bypass impending weather and traffic events: 15%
Suggest routes that minimize tolls: 3%
Provide route options to optimize HOS/delivery time by combining toll and non-toll routes: 43%
Back office alerts to signal report filing deviation times: 23%

Omnitracs Customer Research

Which of the following Location-based Intelligence Capabilities is the most valuable to your business?

Help your drivers locate available parking along their route: 10%
Validate your vehicle’s location at a certain date and time: 67%
Validate tolls based on your vehicle’s breadcrumb data: 1%
Polygonal geofence for an address - Access to an autogenerated polygon geofence for an address: 18%
Identify dock locations at an address based on breadcrumb data: 4%

Omnitracs Customer Research

Which of the following Location-based Intelligence Capabilities is the most valuable to your business?

Help your drivers locate available parking along their route: 10%
Validate your vehicle’s location at a certain date and time: 67%
Validate tolls based on your vehicle’s breadcrumb data: 1%
Polygonal geofence for an address - Access to an autogenerated polygon geofence for an address: 18%
Identify dock locations at an address based on breadcrumb data: 4%

Omnitracs Customer Research

Which of the following Predictive Intelligence Capabilities is the most valuable to your business?

Predict wait times at drop-off/pick-up locations: 28%
Proactive, prescribed maintenance to prolong asset’s useful life and avoid break-downs: 11%
Identify drivers most likely to quit and recommends retention strategies: 9%
Driver behavior-based real-time alerts with active coaching: 42%
Ensuing weather and traffic alerts: 10%

Omnitracs Customer Research

Of the following categories of data solutions, which do you think is the most valuable to your business?

Predictive capabilities (Examples: preventative maintenance, predict wait times etc): 14%
Location-based intelligence (Examples: parking identification, toll validation, geofencing): 21%
Optimization / Workflow intelligence (Examples: routine optimization to accommodate changes in weather, traffic, fuel taxes and other criteria): 35%
Social Networking / Gamification (Examples: driver scorecard, “Yelp”-like app for drivers): 1%
Trucking Data Platform as a Service (Example: ability to consolidate my diverse data for analytics and BI): 29%

Weigh Station Bypass Customer Research

How has Weigh Station Bypass helped improve safety?

Reduced lane changes
80%
Reduced freeway lineups
80%
Reduced merging events
80%

Weigh Station Bypass Customer Research

What are you using Weigh Station Bypass for?

To save money
77%
To recruit and retain drivers
68%
To reduce late deliveries
59%
To improve safety
55%

SpeedGauge Customer Research

What Customers Like Most About SpeedGauge

Which SpeedGauge features or capabilities do you like most?

Customer Support
11%
Charts and Data Visualization
49%
Accurate Speed Limit Data
58%
Customizable Speed Limits
20%
Real-Time Alerts
49%
Feature-Rich Reporting
9%
Live Activity Feed
18%

SpeedGauge Customer Research

Real Reasons for Adopting SpeedGauge

What were the contributing factors that prompted you to adopt SpeedGauge in your fleet?

Speeding incidents and violations were too frequent
55%
Safety scores were bad or needed improvement
40%
Customer contract compliance requirements
3%
A need for improved rural or private road speed monitoring
20%

Omnitracs Customer Research

What challenges do you hope to solve with ELD compliance?

Increase productivity of drivers
59%
Reduce or eliminate violations
59%
More visibility to where drivers are relative to the daily plan
42%
Decrease the time it takes to do roadside inspections
39%

Omnitracs Customer Research

How likely would you you purchase an ELD compliance solution from your current fleet management system?

Not Likely: 25%
Likely: 75%

Omnitracs Customer Research

ELD + Routing, Better Together

How important is it to have routing and ELD software seamlessly integrated as a single solution?

Not Important: 18%
Important: 82%

Omnitracs Customer Research

How the ELD Mandate will Affect Short Haul

How do you feel the ELD Mandate will affect you?

Adds more complexity to our business
31%
I will require all drivers to keep logs because it’s now too complicated to understand who does and does not have to keep logs
13%
I now need more oversight of my drivers and cannot rely upon them to break when required
11%
It will cut short my routes and require more drivers and vehicles to get the job done
9%
It will make me question if all drivers should keep logs
6%

Omnitracs Customer Research

When are companies purchasing ELDs?

Are you going to purchase an ELD solution?

Yes in 0-3 Months: 67%
Yes in 4-6 Months: 22%
No, we have no plans to purchase: 11%

Omnitracs Customer Research

ELD Compliance Solves Challenges

What problems do you hope to solve with ELD compliance?

Increase productivity of drivers
59%
Reduce or eliminate violations
59%
More visibility to where drivers are relative to the daily plan
41%
Decrease the time it takes to do roadside inspections
38%

Omnitracs Customer Research

How Concerned are Private Fleets about ELD?

Are you concerned about the new ELD Mandate?

Yes: 39%
No: 61%

Omnitracs Customer Research

ELD Familiarity is Growing

How familiar are you with the ELD Mandate requirement?

Not very: 7%
Not at all: 19%
Very: 27%
Somewhat: 47%

Omnitracs Customer Research

Customer Review

How would you rate Omnitracs products?

16%
10%
33%
11%
12%
8%
5%
1%
2%
3%

Omnitracs Customer Research

Reasons for Choosing Omnitracs

In your opinion, what was the most important factor that drove the decision to choose Omnitracs versus a competitor?

Reputation: 23%
Customer Service: 11%
Ease of installation and use: 35%
Additional applications: 8%
Familiarity: 12%
Price: 11%

Omnitracs Customer Research

Omnitracs Solution Value

What value have you seen from using Omnitracs products?

Simplified compliance
67%
Improved driver and office visibility
65%
Increased driver safety
35%
Increased driver satisfaction
23%
Saved money
16%
Increased productivity
26%
Saved time
39%

Omnitracs Customer Research

Brand Perception – Post Sale

Did becoming a customer change your perception of Omnitracs, as a brand?

YES – My perception of Omnitracs is BETTER than before I become a customer: 51%
NO – My perception of Omnitracs is the same as before I became a customer: 34%
YES – My perception of Omnitracs is worse than before I became a customer: 14%

Omnitracs Customer Research

Brand Awareness

What was your perception of Omnitracs BEFORE you became a customer?

POSITIVE – Overall, I had a good impression about Omnitracs: 31%
NEUTRAL – I knew about Omnitracs, but didn’t have an opinion: 46%
NEGATIVE – Overall, I had a bad impression about Omnitracs: 2%
NONE – I’d never heard of Omnitracs before looking for a product: 21%

Omnitracs Customer Research

Vendor Comparison

How does Omnitracs compare to other products available in the industry?

Much better than other solutions: 19%
Better than other solutions: 39%
On par with other soultions: 32%
Worse than other solutions: 10%

Omnitracs Customer Research

Familiarity with Tech

Before becoming an Omnitracs customer, how familiar were you with in-cab and fleet management technology?

VERY FAMILIAR – I had frequently used Omnitracs products, or a similar solution: 29%
SOMEWHAT FAMILIAR – I had limited experience with Omnitracs products or similar solutions: 38%
NOT FAMILIAR AT ALL – I had never used an Omnitracs product or anything similar: 34%



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