TechValidate Research on Neustar

Neustar Case Study

Educational Institution


This case study of a educational institution is based on a December 2019 survey of Neustar customers by TechValidate, a 3rd-party research service. The profiled organization asked to have their name blinded to protect their confidentiality.

“Caller ID Branding has been a game-changer for our organization. Higher connection rates and less robo call blocking.”


The business challenges that led the profiled organization to evaluate and ultimately select Neustar:

  • Key drivers for implementing the Neustar Caller Name Optimization (CNO) service:
    • Improve their call answer rates
    • Protect against carriers from blocking or tagging of calls as SPAM, ROBOCALL, or FRAUD
    • Fix inaccurate or inconsistent Caller ID information
    • Access a central management portal to update and share their Caller ID information across carriers and analytics providers
    • Ability to customize Caller ID for different campaigns or A/B testing

Selection Criteria

The key features and functionalities of Neustar that the surveyed organization uses:

  • Has been a Neustar Caller Name Optimization (CNO) customer for 7-12 months.
  • Why they chose Neustar Caller Name Optimization over other solutions:
    • Depth of technical expertise
    • Ease of doing business
    • Reputation in providing quality products, services, and support
    • Ease of implementation


The surveyed organization achieved the following results with Neustar:

  • Since using Neustar, they have reduced operational costs for outbound calling by 10-25%.
  • Strongly agree with Neustar in the following areas:
    • Increased call answer rates
    • Reduced or eliminated incorrect call blocking or tagging
    • Enhanced how their brand displays
    • Improved their omnichannel customer experience
    • Increased consistency and accuracy of caller ID on their outbound calls
    • Increased their brand identity protection from fraudsters
    • Saved time and costs by having a central place to manage their caller name information
    • Improved time and cost efficiency by reaching target audience the first time

About This Data

This data was sourced directly from verified users of Neustar by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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