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TechValidate Research on MultiView

These pages present data that TechValidate has sourced via direct research with verified customers and users of MultiView . TechValidate stands behind the authenticity of all published data. Learn more »



416 Customers Surveyed

3,178 Data Points Collected

64 Published TechFacts

4 Published Charts

126 Published Case Studies



Selected Research Highlights


Customer Review: Small Business Construction Company

Introduction

This case study of a small business construction company is based on a February 2015 survey of MultiView’s Targeted Campaign Program customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The creation and publication of the banners as impressions was a real encouragement to our office.”

Challenges

  • Signed up for the Targeted Campaign because they:
    • Needed the availability of enhancements to the program (Inbound Leads Summary, Data Onboarding service, or Mobile Optimization)
    • Needed a knowledgeable sales team

Use Case

  • Has been utilizing the Targeted Campaign for four to six months.
  • Expanded the company’s visibility in the following ways with the Targeted Campaign:
    • Kept their message in front of website visitors after they visit

Results

  • Rated MultiView’s digital creative design as significantly better than their typical digital creative.
  • Believe that the following MultiView data insights are the most valuable to their company:
    • Ongoing refinement of the campaign parameters by the Account Manager
  • In regards to understanding their business and goals for the program, the MultiView Account Management team was extremely knowledgeable.
  • Agrees that the following benefits of the Targeted Campaign program are the most important:
    • MultiView’s expertise in digital creative design

Data Insights

Which of the following data insights from MultiView have been the most valuable to your company?

Manually-configured keywords and terms
41%
Competitive research
19%
Knowledge stemming from MultiView’s association partnerships
12%
Ongoing refinement of the campaign parameters by the Account Manager
54%
Other
15%

MultiView Customer Testimonial

Our campaign has helped to increase our website traffic at a nice rate.

Alan Schwartz, Founder, MDI Consultants

MultiView Customer Testimonial

[Our campaign has led to an] increase in brand awareness, website sales, and traffic.

Steve Owen, Marketing Professional, SvmCards.com

Expand Visibility with MultiView’s Targeted Campaign

What are the most valuable ways that the Targeted Campaign has expanded your company’s visibility?

Reaching brand-new B2B audiences
22%
Serving advertisements on premium websites (e.g. CNN, ESPN)
17%
Keeping our message in front of website visitors after they visit
45%
Appearing in front of buyers as they search for our competitors
52%
Displaying our message as buyers look for similar products
45%
Other
23%

Customer Review: Small Business Computer Software Company

Introduction

This case study of a small business computer software company is based on a February 2015 survey of MultiView’s Targeted Campaign Program customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“MultiView’s Targeted Campaign increased website traffic and inquiries for further information.”

Challenges

  • Signed up for the Targeted Campaign because they:
    • Needed to expand the reach of their company’s digital marketing
    • Desired to utilize programmatic advertising

Use Case

  • Has been utilizing the Targeted Campaign for six months to one year.
  • Expanded the company’s visibility in the following ways with the Targeted Campaign:
    • Appeared in front of buyers as they searched for their competitors
    • Displayed their message to buyers looking for similar products

Results

  • Believe that the following MultiView data insights are the most valuable to their company:
    • Manually-configured keywords and terms
    • Ongoing refinement of the campaign parameters by the Account Manager
  • In regards to understanding their business and goals for the program, the MultiView Account Management team was very knowledgeable.
  • As a result of the Targeted Campaign, received higher than average conversions/leads.
  • Agrees that the following benefits of the Targeted Campaign program are the most important:
    • MultiView’s expertise in digital marketing campaign creation and direction
    • MultiView’s knowledge of B2B buyer behavior


More to Explore



About MultiView

MultiView is a targeted B2B digital marketing company that brings businesses and customers together where commerce and new opportunities thrive.

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