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TechValidate Research on MultiView

These pages present data that TechValidate has sourced via direct research with verified customers and users of MultiView . TechValidate stands behind the authenticity of all published data. Learn more »



416 Customers Surveyed

3,178 Data Points Collected

64 Published TechFacts

4 Published Charts

126 Published Case Studies



Selected Research Highlights


MultiView Customer Review

4.5/5 Stars

Biggest benefits to having a campaign with MultiView:

We’re able to reach a very specific niche market and serve them ads that raise brand awareness.

Would you recommend MultiView?

As I said in the previous section, I’ve been satisfied with MultiView. We ran a campaign last year and they were VERY attentive to our needs. We had a monthly call to go over our results and that was great. We are running a second campaign this year and it’s performing much better so far because we learned a lot about what wasn’t working with the last campaign. We’re hoping it continues to perform well.

Customer Review: Large Enterprise Industrial Manufacturing Company

Introduction

This case study of a large enterprise industrial manufacturing company is based on a February 2015 survey of MultiView’s Targeted Campaign Program customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

  • Signed up for the Targeted Campaign because they:
    • Needed to expand the reach of their company’s digital marketing
    • Needed MultiView’s knowledge of B2B buyer behavior
    • Desired to utilize programmatic advertising

Use Case

  • Expanded the company’s visibility in the following ways with the Targeted Campaign:
    • Kept their message in front of website visitors after they visit
    • Appeared in front of buyers as they searched for their competitors
    • Displayed their message to buyers looking for similar products

Results

  • Believe that the following MultiView data insights are the most valuable to their company:
    • Manually-configured keywords and terms
    • Ongoing refinement of the campaign parameters by the Account Manager
  • In regards to understanding their business and goals for the program, the MultiView Account Management team was very knowledgeable.
  • Had a 100% – 200% ROI from the Targeted Campaign program.

Customer Review: Small Business in Industrial Manufacturing

Introduction

This case study of a small business industrial manufacturing company is based on a February 2015 survey of MultiView’s Targeted Campaign Program customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“[We have seen] an increase in inquiries/sales due to more exposure, and a higher traffic flow to our website.”

Challenges

  • Signed up for the Targeted Campaign because they:
    • Needed to expand the reach of their company’s digital marketing

Use Case

  • Has been utilizing the Targeted Campaign for four to six months.
  • Expanded the company’s visibility in the following ways with the Targeted Campaign:
    • Served advertisements on premium websites (e.g. CNN, ESPN)
    • Kept their message in front of website visitors after they visit

Results

  • Rated MultiView’s digital creative design as significantly better than their typical digital creative.
  • Believes that the following MultiView data insights are the most valuable to their company:
    • Manually-configured keywords and terms
  • In regards to understanding their business and goals for the program, the MultiView Account Management team was very knowledgeable.
  • As a result of the Targeted Campaign, received higher than average conversions/leads.
  • Agrees that the following benefits of the Targeted Campaign program are the most important:
    • Premium service and always-on Account Manager

Data Insights

Which of the following data insights from MultiView have been the most valuable to your company?

Manually-configured keywords and terms
41%
Competitive research
19%
Knowledge stemming from MultiView’s association partnerships
12%
Ongoing refinement of the campaign parameters by the Account Manager
54%
Other
15%

MultiView Customer Research

Which MultiView campaign features have been the most valuable to your organization?

In-depth tracking and reporting portal, giving you insights into how your campaign is performing
60%
Ongoing refinement of the campaign parameters by the Account Manager
35%
Creative strategy and ad design by the MultiView art directors
24%
Extensive experience in B2B digital marketing accrued from thousand of associations partnerships
21%
Strategically-configured terms and competitive research
21%
Learning about my business and crafting solutions that met my objectives
14%

MultiView Customer Review

4/5 Stars

Biggest benefits to having a campaign with MultiView:

Increased sales and seeing the actual traffic to our site on a daily basis.

Would you recommend MultiView?

I would for the reasons stated above.



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About MultiView

MultiView is a targeted B2B digital marketing company that brings businesses and customers together where commerce and new opportunities thrive.

MultiView Website   MultiView Website