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TechValidate Research on MultiView

These pages present data that TechValidate has sourced via direct research with verified customers and users of MultiView . TechValidate stands behind the authenticity of all published data. Learn more »



416 Customers Surveyed

3,178 Data Points Collected

64 Published TechFacts

4 Published Charts

126 Published Case Studies



Selected Research Highlights


Customer Review: Small Business Health Care Company

Introduction

This case study of a small business health care company is based on a February 2015 survey of MultiView’s Targeted Campaign Program customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“The Targeted Campaign validates our stature as an industry leader by putting our brand in front of decision makers in places they don’t expect to see it.”

Challenges

  • Signed up for the Targeted Campaign because they:
    • Needed to expand the reach of their company’s digital marketing

Use Case

  • Has been utilizing the Targeted Campaign for four to six months.
  • Expanded the company’s visibility in the following ways with the Targeted Campaign:
    • Served advertisements on premium websites (e.g. CNN, ESPN)
    • Kept their message in front of website visitors after they visit

Results

  • Believe that the following MultiView data insights are the most valuable to their company:
    • Manually-configured keywords and terms
  • In regards to understanding their business and goals for the program, the MultiView Account Management team was knowledgeable.
  • Agrees that the following benefits of the Targeted Campaign program are the most important:
    • MultiView’s expertise in digital marketing campaign creation and direction

MultiView Customer Research

Which MultiView campaign features have been the most valuable to your organization?

In-depth tracking and reporting portal, giving you insights into how your campaign is performing
60%
Ongoing refinement of the campaign parameters by the Account Manager
35%
Creative strategy and ad design by the MultiView art directors
24%
Extensive experience in B2B digital marketing accrued from thousand of associations partnerships
21%
Strategically-configured terms and competitive research
21%
Learning about my business and crafting solutions that met my objectives
14%

MultiView Customer Testimonial

Overall, our campaign has experienced good performance in click-through rates and increased our web site traffic.

Vice President, Small Business Construction Company

MultiView Customer Research

What goal(s) were you trying to accomplish when you decided to partner with MultiView?

Boosting website traffic and prospect opportunities
86%
Increasing your company’s awareness in the marketplace
73%
Reaching highly-defined audiences you were previously unable to target
38%
Promoting a new product or service
21%

Account Management Expertise

89% of surveyed customers stated that the Targeted Campaign Account Management team was knowledgeable or better in regards to understanding their business and goals for the program.

Customer Review: Large Enterprise Professional Services Company

Introduction

This case study of a large enterprise professional services company is based on a February 2015 survey of MultiView’s Targeted Campaign Program customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“MultiView has helped our organization begin to visualize what customer-centric content and advertising could look like, as part of a larger transformation from grant-based funding to a commercial outlook.”

Challenges

  • Signed up for the Targeted Campaign because they:
    • Desired to utilize programmatic advertising

Use Case

  • Has been utilizing the Targeted Campaign for six months to one year.
  • Expanded the company’s visibility in the following ways with the Targeted Campaign:
    • Appeared in front of buyers as they searched for their competitors

Results

  • Believe that the following MultiView data insights are the most valuable to their company:
    • Ongoing refinement of the campaign parameters by the Account Manager
  • In regards to understanding their business and goals for the program, the MultiView Account Management team was knowledgeable.
  • As a result of the Targeted Campaign, received higher than average conversions/leads.
  • Agrees that the following benefits of the Targeted Campaign program are the most important:
    • MultiView’s expertise in digital marketing campaign creation and direction


More to Explore



About MultiView

MultiView is a targeted B2B digital marketing company that brings businesses and customers together where commerce and new opportunities thrive.

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