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TechValidate Research on MultiView

These pages present data that TechValidate has sourced via direct research with verified customers and users of MultiView . TechValidate stands behind the authenticity of all published data. Learn more »



416 Customers Surveyed

3,178 Data Points Collected

64 Published TechFacts

4 Published Charts

126 Published Case Studies



Selected Research Highlights


Customer Review: Small Business Health Care Company

Introduction

This case study of a small business health care company is based on a February 2015 survey of MultiView’s Targeted Campaign Program customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

Challenges

  • Signed up for the Targeted Campaign because they:
    • Needed to expand the reach of their company’s digital marketing

Use Case

  • Expanded the company’s visibility in the following ways with the Targeted Campaign:
    • Kept their message in front of website visitors after they visit
    • Appeared in front of buyers as they searched for their competitors
    • Displayed their message to buyers looking for similar products

Results

  • Rated MultiView’s digital creative design as better than their typical digital creative.

MultiView Customer Review

4/5 Stars

Biggest benefits to having a campaign with MultiView:

Getting our company visibility and services out to the targeted audience.

Would you recommend MultiView?

Yes, we are looking forward to using the persona and geo-fencing tools as soon as the next contract starts.

MultiView Customer Review

4/5 Stars

Biggest benefits to having a campaign with MultiView:

Watching the effects of marketing activities on website hits, growing company awareness.

Would you recommend MultiView?

Yes, I think it’s a good service for companies like ours who are trying to reach a broader market.

MultiView Case Study

Large Enterprise Electronics Company

Introduction

This case study of a large enterprise electronics company is based on a December 2016 survey of MultiView customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

How has your campaign performed in regards to success metrics (i.e. brand awareness, website traffic, leads, website engagement, etc.)?

“The campaign has performed very well. There is a good target audience and visitor views provide good insights for new targets.”

Challenges

The business challenges that led the profiled company to evaluate and ultimately select MultiView:

  • Goals they were trying to accomplish when they decided to partner with MultiView:
    • Boost website traffic and prospect opportunities
    • Increase their company’s awareness in the marketplace
    • Attribution of marketing efforts. Finding new sales targets.

Use Case

The key features and functionalities of MultiView that the surveyed company uses:

  • Digital marketing solutions they currently use with MultiView:
    • Behavioral Targeting
    • Persona Targeting
    • Site Retargeting
    • Company Targeting
    • VisitorView
  • Has been utilizing MultiView’s digital marketing solutions for more than two years.

Results

The surveyed company achieved the following results with MultiView:

  • MultiView campaign features that have been the most valuable to their organization:
    • Strategically-configured terms and competitive research
    • Creative strategy and ad design by the MultiView art directors
    • In-depth tracking and reporting portal
  • Rates the following services provided by their account manager:
    • Knowledge of their business: very satisfied
    • Recommendations: very satisfied
    • Explanation of the process: very satisfied
    • Help with reporting: very satisfied
    • Responsiveness & knowledge: very satisfied

Data Insights

Which of the following data insights from MultiView have been the most valuable to your company?

Manually-configured keywords and terms
41%
Competitive research
19%
Knowledge stemming from MultiView’s association partnerships
12%
Ongoing refinement of the campaign parameters by the Account Manager
54%
Other
15%

MultiView Customer Research

Which MultiView campaign features have been the most valuable to your organization?

In-depth tracking and reporting portal, giving you insights into how your campaign is performing
60%
Ongoing refinement of the campaign parameters by the Account Manager
35%
Creative strategy and ad design by the MultiView art directors
24%
Extensive experience in B2B digital marketing accrued from thousand of associations partnerships
21%
Strategically-configured terms and competitive research
21%
Learning about my business and crafting solutions that met my objectives
14%


More to Explore



About MultiView

MultiView is a targeted B2B digital marketing company that brings businesses and customers together where commerce and new opportunities thrive.

MultiView Website   MultiView Website