TechValidate Research on Micro Focus Archive

Case Study: Small Business Computer Software Company


This case study of a small business computer software company is based on a February 2013 survey of HP Vertica customers by TechValidate, a 3rd-party research service. The profiled company asked to have their name blinded to protect their confidentiality.

“We use Vertica as our data warehouse for just about everything. It has allowed us to do better financial reporting, analyze user data to improve user experience and our products, increase revenue and profitability, and build complicated models for predictive analytics.”


  • Addressed the following pain points with the HPE Vertica Analytics Platform:
    • Slow or incomplete queries
    • The inability to analyze large volumes of data
    • The lack of business insight from data

Use Case

  • Is implementing the following applications with HPE Vertica:
    • Promotional testing
    • Financial tracking
    • Behavior analytics
    • Clickstream analyses
    • Customer analytics
    • Predictive analytics
  • Currently managing 1 – 5 TB of data with HPE Vertica software.
  • Uses the following Business Intelligence (BI), visualization, and ETL tools in their environment:
    • Hadoop
    • SPSS
    • Tableau


  • Values the following features in HPE Vertica software the most:
    • Extreme speed and performance
    • Standard SQL interface
    • Aggressive compression
    • Database designer and administration tools
    • Ease of interaction with existing BI tools through connectors and ODBC/JDBC
    • Workload management
    • High availability for analytics systems
  • Achieved the following with HPE Vertica software:
    • Faster analysis and reporting
    • Greater business insight
    • A more interactive, conversational view of our data
    • Improved insight into customer behaviors
    • Enhanced profitability
    • Increased amount and complexity of data analyzed
    • Reduced implementation time for a new analytics warehouse
    • High availability for analytics systems
  • Increased query performance by 100 – 500% through improvement in response time with HPE Vertica.
  • Is able to analyze 100 – 500% more data at one time with HPE Vertica.
  • Saved $1,000,000 – $5,000,000 in overall cost savings from using HPE Vertica.

About This Data

This data was sourced directly from verified users of Micro Focus Archive by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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