TechValidate Research on Vertica

Case Study: Datorama


This case study of Datorama is based on a February 2016 survey of Vertica customers by TechValidate, a 3rd-party research service.

“We use Vertica for our Marketing analytic platform.”

“Yes, we would recommend Vertica in reason of being fast, reliable, and cost effective.”

“With Vertica, we were able to reduce time of creating Dashboard with data to our clients.”


  • Is using Vertica for the following:
    • Behavior analytics
    • Customer analytics
  • Replaced the following vendors with Vertica:
    • Hadoop
    • Amazon Redshift
    • MongoDB

Use Case

  • Currently manages 21 – 40 TB of data with Vertica.
  • Uses the following Business Intelligence (BI), Visualization and/or ETL tool in their environment with Vertica:
    • BI: Tableau
  • Uses the following Advanced Analytic and/or Replication tool in their environment with Vertica:
    • Custom build


  • The following are the most valuable Vertica capabilities:
    • Simultaneous loading and querying
    • Concurrency for hundreds or thousands of users
    • Superior compression
  • Reduced TCO by 26-50% with Vertica.
  • Improved query performance by 101 – 500% with Vertica.

About This Data

This data was sourced directly from verified users of Vertica by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.

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