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Case Study: Tradermedia.Co.Uk

Introduction

This case study of tradermedia.co.uk is based on a February 2013 survey of HP Vertica customers by TechValidate, a 3rd-party research service.

“With Vertica we have been able to pro actively identify competitors scraping content from our website and block suspicious activity in real-time. In addition we are able to better understand the needs of customers searching for content on our website and feed that insight as intelligence back to sellers.”

Challenges

  • Addressed the following pain points with the HPE Vertica Analytics Platform:
    • The inability to analyze large volumes of data
    • Summarized or aggregated data, losing detail and insights
    • The prohibitive cost of adding capacity due to licensing or hardware
    • The lack of business insight from data
    • The lack of connection between current BI/analytics initiatives and needs of business

Use Case

  • Is implementing the following applications with HPE Vertica:
    • Fraud monitoring/prevention
    • Behavior analytics
    • Clickstream analyses
    • Cyber security monitoring/prevention
  • Currently managing 5 – 10 TB of data with HPE Vertica software.
  • Uses the following Business Intelligence (BI), visualization, and ETL tools in their environment:
    • Ab Initio
    • Business Objects Crystal Reports
    • Cognos 8 BI
    • Hadoop
    • Oracle
    • SPSS
    • Tableau
    • Talend Open Studio

Results

  • Values the following features in HPE Vertica software the most:
    • Extreme speed and performance
    • Standard SQL interface
    • Simultaneous loading and querying
    • Concurrency for hundreds or thousands of users
    • Ease of interaction with existing BI tools through connectors and ODBC/JDBC
  • Achieved the following with HPE Vertica software:
    • Faster analysis and reporting
    • The ability to load and analyze data concurrently
    • Greater business insight
    • Improved insight into customer behaviors
    • Increased amount and complexity of data analyzed




About This Data

This data was sourced directly from verified users of Micro Focus Vertica by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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