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Case Study: Ad Gear Technologies Inc.

Introduction

This case study of AdGear Technologies Inc. is based on a February 2013 survey of HP Vertica customers by TechValidate, a 3rd-party research service.

Challenges

  • Addressed the following pain points with the HPE Vertica Analytics Platform:
    • Slow or incomplete queries
    • Summarized or aggregated data, losing detail and insights
    • The prohibitive cost of adding capacity due to licensing or hardware
    • Performance limits with current system

Use Case

  • Is implementing the following applications with HPE Vertica:
    • Customer analytics
    • Campaign management
  • Currently managing 1 – 5 TB of data with HPE Vertica software.
  • Uses the following Business Intelligence (BI), visualization, and ETL tools in their environment:
    • Hadoop
    • Homegrown

Results

  • Values the following features in HPE Vertica software the most:
    • Extreme speed and performance
    • Massive scalability on industry-standard hardware
    • Standard SQL interface
    • Aggressive compression
    • High availability without hardware redundancy
    • High availability for analytics systems
  • Achieved the following with HPE Vertica software:
    • Faster analysis and reporting
    • A more interactive, conversational view of our data
    • Increased amount and complexity of data analyzed
    • Ease of adding additional database capacity
    • High availability for analytics systems
  • Increased query performance by 500 – 1,000% through improvement in response time with HPE Vertica.




About This Data

This data was sourced directly from verified users of Micro Focus Vertica by TechValidate.

TechValidate verifies the identity and organizational affiliation of all participants that contribute to published research data. When research participants so desire, we also guarantee their anonymity so that they may share information honestly and freely.


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